7 Logo Design Trends for 2017 [Infographic]

As we are moving with the wind of 2017, we have done a thorough research that will help you design a logo which conveys the message of the brand.Hope these effective logo design trends help you understand one of the important aspects of any website design process. Here we will discuss few modern logo design trends –

Consult your web design company what kind of branding you want to create that inspire your customers to use the product. iMediadesigns , a Toronto-based web design agency that helps you create your brand and make your business stand out from the competition.

How to Market Your Mobile Application

Since there is a need of a mobile app for each business in order to improve its converts. The Mobile app development has become a competitive industry. While thousands of apps releasing every day, all are screaming for attention. What does it take to improve its access? However, there are many promotional methods some are free some charge money. It’s easy to get lost determining the best method to promote your mobile app free. We have researched and found that many mobile application development companies are spending millions of dollars for selling their app, while others promoting it free. How do you get more users and show it to their friends? Here are some ways to win hearts of your customers

1. Be Unique

One of the most effective ways to stand out with your app is to make it unique, rely on a different idea that makes sense. Try to stick with either of these two rules, make sure you are:
• The first developer in your category of product, or
• Reinventing the existing category with something fresh.

SPIN AN EXISTING CATEGORY

If you don’t have a new idea, just focus on the existing category then SPIN it with little effort. Keep in mind your competitors, research on your consumer preferences. Which feature for this kind of category app is missing? Know about the cons and other functionalities in detail like GPS, touch, accelerometer and so on that delivers a unique experience in this category.

2. Be Tweetable

Getting people aware of your app is necessary for business success. The more people talk, the more sales you will get. If your app is unique and meets the customer interest, people start conversations about your product. Following these tips, you can encourage people to talk about your app.

LEARN TO PITCH

I’m certain you’ve pitched your app to a dozen of your colleagues and some family members. You know the ins and outs, high and lows, the big sells of your product.In order to succeed with your app, and one must pitch to the rest of the world

BE INTERESTING

Communicate with the people on popular platforms, keep it easy and engaging. Allow people to tweet about it.

3. Cater To Blogs

Social media and the blogosphere are the two most useful platforms for promoting any mobile app free and to a majority of audiences. If people tweet about your product it is more likely they will review your blog too. You will get immense traffic on your blog. Keep these points in mind-
THINK LIKE MEDIA
BLOGS ARE LIKE KIDS IN A SCHOOLYARD

4. Control the Hype

App sales depend on hype. Learn how to launch a product successfully. The above-mentioned rules will make the process smooth. While there is no such thing as bad publicity, hype can give a boost to your efforts to generate hype in future. Keep these things in mind –

• HYPE EARLY
• MAKE YOUR WEBSITE GREAT
• LAUNCH BIG

To make your app reach tens of thousands of people, you must have a unique product idea and add more interesting features to it. Hopefully, the article helps you to make an app a success following one of the marketing strategies.

iMediadesigns offer custom Mobile application development services in Toronto, We don’t just focus on the look of it, but rather the experience that the consumer will have on your app.

6 Guidelines for Designing High-Performance Mobile User Experiences

No doubt, trust, and integrity are two main pillars of a strong relationship between the people. The same principle applies to brand’s product and their services. So it is necessary for each firm to create a first positive impression to improve its brand value. The design is the vital element when building lasting relationships with end users.

As usability of mobile devices has been increasing, users expect mobile services to perform well. Therefore a mobile user experience is a crucial factor to a trustworthy website.
In this article, we will discuss some guidelines that can help you design high-performance mobile user experience while meeting the needs of end users and businesses. Our team has collected these guidelines while designing native mobile applications in Toronto for multiple mobile platforms. Mobile applications need to improve its utility, need to be fast and reliable in order to stand in those environments.

Following these guidelines, designers are able to create a look and feel that is memorable and high-performing.

1. DEFINE UI BRAND SIGNATURES

Each user experience must reflect the purpose of the brand. Focus on the elements which are essential for improving brand recognition and loyalty.
Examples are featured images, wording, font style, and animations. Implementing these building blocks improves the design value and encourages customers to convert.

2. FOCUS THE PORTFOLIO OF PRODUCTS

Whether a company wants to launch a new website or want to promote its multiple products on one platform or if facing limited time and resources. At this point, design priority matrix needs to be setup to put the efforts on some of the targeted products that matter most. This kind of website design efforts helps to optimize performance in the most productive areas.

3. IDENTIFY THE CORE USER STORIES

Sometimes while designing the app, our teams have lost the initial list of requested features or impossible for them to build within the requested time period. While designing the product, it is important that customer should never be lost while finding and purchasing the product they are looking for regardless of whatever other functions that enrich the overall experience.

4. OPTIMIZE UI FLOWS AND ELEMENTS

Users can’t wait till your website elements load completely. Optimizing the UI elements and flows make visitors hold on your website and stop them from thinking that they are wasting their time. Various key points affect the Optimization of every UI elements –

• The number and type of UI elements on the screen
• Element characteristics
• Drawing technique

5. DEFINE UI SCALING RULES

However creating the most appealing web design which navigates smoothly is difficult. It is required to maintain the balance between functionality, aesthetics, usability and performance of a website. An UI scaling toolkit could help by conveying the relative significance of UI components.

6. USE A PERFORMANCE DASHBOARD

Performance dashboards are introduced to judge the performance of various design constraints plus the expectation of designers, developers, and marketers which are affected by the different requirements at all stages. We use dashboard for the following elements:

• Core user stories
• Benchmark
• Current measurement
• Goal
• Status

Conclusion

We have discussed six guidelines based on the different aspects of mobile app design. At IMediadesigns, our team is capable of improving the performance of brand products considering all the key factors in the web design process.

How to Use Icons to Support Content in Web Design

Why use icons? Icons are used to make the design look visually appealing and hold the visitor’s attention to the content of the website. Doesn’t matter how exciting or informative the content you are sharing if you fail to hold visitors on your website. At first, most visitors scan the web page for visually engaging content and only after few seconds they actually start reading the other stuff.

Every day we see a number of icons such as on any interface, road sign, keyboard, you name it. They work as paragraph breaks that improve the user experience. A well-designed page, with content broken into easily accessible passages and icons, help us to interpret information in an effective way. It’s time to start using icons in web design instead of putting so much content.

In this article highlight the best practices of using icons to support content in web design.

1. How to Use Icons

The main purpose behind using icons is to help user grab the information more efficiently. Use a lot of white space and icons that will enrich the content and enable the effective communication without wordiness.

SPICE UP FEATURE LISTS

Make a space for listing services as it is the important part of effective marketing, but it may look tedious and boring. Using icons with your feature lists will make the site look more engaging.

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DRAW USER ATTENTION TO NEW FEATURES IN A WEB APPLICATION

Icons indicate users to try out the latest features of your Web and mobile application. They direct users to the newly added or advanced feature. Once they hit the button, just see what makes the new feature so great.

LIST YOUR SERVICES AND INCREASE READABILITY

Create icons relevant to your services based on theme of the website or article. What colors are used? What is the style? Modern? Classic? Make sure, they improve the personality of the website as a whole.

2. Purpose and Placement

Icons make your website friendly, inviting and professional, you may go with these places headers, sidebars, titles and feature lists when placing icons, all are great places to put them. Follow these rules:

• ACCENT HEADERS TO GIVE TITLES A CREATIVE TOUCH
• ENGAGE READERS ON PAGES WITH EXTRA LONG CONTENT
• OFFSET HEADINGS AND SECTIONS
• SIZE DOESN’T MATTER! EVEN SMALL ICONS CAN BE EFFECTIVE

3. Choose Your Style

To create a unique web design, make sure the icons are original and stylish that enhances the user behavior. It is important to focus on how your icons match the rest of your website. Choose the icons considering the style of website in mind rather than purchasing a set of icons from iStockPhoto.For examples Squarespace, the style is both dynamic and professional:

4. Additional Examples

Here are few examples of websites that uses icons effectively.
WP Remix

Subcontrast

Ruby Tuesday

QBB Help

Hopefully, this article will help you better understand the use of icons on your own website.iMediadesign, a website design company in Canada will create unique and striking presence for your brand.

Best Online Courses for Future Web Professionals

For many of us, high school is already completed, higher education is also over before we know it. Now what to do next? Everyone is looking for a job related to their mainstream course. Everyone wants to have a high paid job career. In order to get that you need good skills to earn more than the average person. This article is for those who wants to pursue their career in the world of internet.

To become a web professional, you must acquire more knowledge of this industry. In most cases, people are taking different types of classes to get certified in one of the skills or you can say technologies that help you get qualified to undertake the job about which you have been dreaming. But sometimes life does not bring favorable conditions, in that case, online courses provide you with the anytime schedule, can be the best solution to such a situation.

There are several best online courses that will help you become a good web design and development professional.
Go Get a Design Job!

HTML5, CSS+, JavaScript Basics

Want to learn how to create a fully responsive design as IMediadesigns does? Join this course held by Richard Sneyd where you can learn the main points of CSS, creating dynamic content using JavaScript, incorporate the most powerful HTML tags, and more! Look at our responsive templates & responsive designs!
Pricing: $19 !!!

Photoshop for beginners

To become a professional web designer, you first need to learn the basics of Photoshop. This will help you practicing without having to drown in text-driven theory. join this course with Barin Cristian Doru to become a Photoshop warrior!
Pricing: $149

Photoshop CC for the Web

Dreaming about cool wireframes and ravishing mockups, well this course by Train Simple help you speed up your workflow and improve your web design skills.
Pricing: $79

Become a Senior User Experience (UX) Design Strategist

Want to become a web design leader? Mariano Goren will teach you tricks and principle UX design strategies to improve your productivity.
Pricing: $299

Total Web development Course

Laurence Svekis

This course will help you become expert at various web development topics. Like HTML, CSS, jQuery, PHP, Bootstrap, MySQL, JavaScript, and WordPress on the fly. Pricing: $40

Python Programming: The Step-by-Step Python Coding Guide

Jason Cannon , here you will learn everything about Python scripts and Python in common. Even you can download all materials for free.
Pricing: $199

C++ From Beginner to Expert

Join Arkadiusz Wlodarczyk course and become a C++ pro!
Pricing: $77

The WordPress Wizard Bundle

Ever dreamed of developing a WordPress website? This offering by StackSkills contains different cool themes and templates to develop a future site.
Pricing: $999

Build Your Brand: Blogging, SEO, Social Media & Relationships

Learn to optimize website ranking in the search engine results following web marketing hacks together with Rob Cubbon and become an SEO Expert!
Pricing: $99

Hope this article help you learn the web technologies and courses from scratch.

Custom Web Design: Imediadesigns, is a leading web design and development resource located in Canada. We will ensure the best user experiences with everything we build.