Tag: mobile app developers

How to Market Your Mobile Application

how-to-market-your-mobile-application

Since there is a need of a mobile app for each business in order to improve its converts. The Mobile app development has become a competitive industry. While thousands of apps releasing every day, all are screaming for attention. What does it take to improve its access? However, there are many promotional methods some are free some charge money. It’s easy to get lost determining the best method to promote your mobile app free. We have researched and found that many mobile application development companies are spending millions of dollars for selling their app, while others promoting it free. How do you get more users and show it to their friends? Here are some ways to win hearts of your customers

1. Be Unique

One of the most effective ways to stand out with your app is to make it unique, rely on a different idea that makes sense. Try to stick with either of these two rules, make sure you are:
• The first developer in your category of product, or
• Reinventing the existing category with something fresh.

SPIN AN EXISTING CATEGORY

If you don’t have a new idea, just focus on the existing category then SPIN it with little effort. Keep in mind your competitors, research on your consumer preferences. Which feature for this kind of category app is missing? Know about the cons and other functionalities in detail like GPS, touch, accelerometer and so on that delivers a unique experience in this category.

2. Be Tweetable

Getting people aware of your app is necessary for business success. The more people talk, the more sales you will get. If your app is unique and meets the customer interest, people start conversations about your product. Following these tips, you can encourage people to talk about your app.

LEARN TO PITCH

I’m certain you’ve pitched your app to a dozen of your colleagues and some family members. You know the ins and outs, high and lows, the big sells of your product.In order to succeed with your app, and one must pitch to the rest of the world

BE INTERESTING

Communicate with the people on popular platforms, keep it easy and engaging. Allow people to tweet about it.

3. Cater To Blogs

Social media and the blogosphere are the two most useful platforms for promoting any mobile app free and to a majority of audiences. If people tweet about your product it is more likely they will review your blog too. You will get immense traffic on your blog. Keep these points in mind-
THINK LIKE MEDIA
BLOGS ARE LIKE KIDS IN A SCHOOLYARD

4. Control the Hype

App sales depend on hype. Learn how to launch a product successfully. The above-mentioned rules will make the process smooth. While there is no such thing as bad publicity, hype can give a boost to your efforts to generate hype in future. Keep these things in mind –

  • HYPE EARLY
  • MAKE YOUR WEBSITE GREAT
  • LAUNCH BIG

To make your app reach tens of thousands of people, you must have a unique product idea and add more interesting features to it. Hopefully, the article helps you to make an app a success following one of the marketing strategies.

iMediadesigns offer custom Mobile application development services in Toronto, We don’t just focus on the look of it, but rather the experience that the consumer will have on your app.

6 Guidelines for Designing High-Performance Mobile User Experiences

high-performance-mobile-user-experiences

No doubt, trust, and integrity are two main pillars of a strong relationship between the people. The same principle applies to brand’s product and their services. So it is necessary for each firm to create a first positive impression to improve its brand value. The design is the vital element when building lasting relationships with end users.

As usability of mobile devices has been increasing, users expect mobile services to perform well. Therefore a mobile user experience is a crucial factor to a trustworthy website.
In this article, we will discuss some guidelines that can help you design high-performance mobile user experience while meeting the needs of end users and businesses. Our team has collected these guidelines while designing native mobile applications in Toronto for multiple mobile platforms. Mobile applications need to improve its utility, need to be fast and reliable in order to stand in those environments.

Following these guidelines, designers are able to create a look and feel that is memorable and high-performing.

1. DEFINE UI BRAND SIGNATURES

Each user experience must reflect the purpose of the brand. Focus on the elements which are essential for improving brand recognition and loyalty.
Examples are featured images, wording, font style, and animations. Implementing these building blocks improves the design value and encourages customers to convert.

2. FOCUS THE PORTFOLIO OF PRODUCTS

Whether a company wants to launch a new website or want to promote its multiple products on one platform or if facing limited time and resources. At this point, design priority matrix needs to be setup to put the efforts on some of the targeted products that matter most. This kind of website design efforts helps to optimize performance in the most productive areas.

3. IDENTIFY THE CORE USER STORIES

Sometimes while designing the app, our teams have lost the initial list of requested features or impossible for them to build within the requested time period. While designing the product, it is important that customer should never be lost while finding and purchasing the product they are looking for regardless of whatever other functions that enrich the overall experience.

4. OPTIMIZE UI FLOWS AND ELEMENTS

Users can’t wait till your website elements load completely. Optimizing the UI elements and flows make visitors hold on your website and stop them from thinking that they are wasting their time. Various key points affect the Optimization of every UI elements –

  • The number and type of UI elements on the screen
  • Element characteristics
  • Drawing technique

5. DEFINE UI SCALING RULES

However creating the most appealing web design which navigates smoothly is difficult. It is required to maintain the balance between functionality, aesthetics, usability and performance of a website. An UI scaling toolkit could help by conveying the relative significance of UI components.

6. USE A PERFORMANCE DASHBOARD

Performance dashboards are introduced to judge the performance of various design constraints plus the expectation of designers, developers, and marketers which are affected by the different requirements at all stages. We use dashboard for the following elements:

• Core user stories
• Benchmark
• Current measurement
• Goal
• Status

Conclusion

We have discussed six guidelines based on the different aspects of mobile app design. At IMediadesigns, our team is capable of improving the performance of brand products considering all the key factors in the web design process.