Month: November 2016

The Future of Web Design Trends 2017

The end of 2016 is around the corner. The digital industry is growing very fast and with the continuous advancement in web technologies, it is becoming more competitive than ever. To make your business stand out, make sure your website is designed with the current web design trends. Being a developer you need to keep on learning and improving new skills to meet the expectations of your clients.

In this article, we will give you some insights of future web design trends for the year 2017.

1. Mobile First Design

Many of you are familiar with the term mobile-first design. As the name suggests, we must focus on the mobile devices first then move to the bigger ones. Nowadays, a website must be responsive to all screen types as the pure desktop website has been punished by Google. Google has provided a new online tool that is more informative than the old one.

A Test with the New Tool:

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2. Website Speed

Another most important thing which will surely buzz in 2017 is the website’s optimization for extremely fast loading times. Google has suggested a speed limit of 1.5 seconds for a website’s entire loading process to be completed.

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3. Interactive Story Telling

Though Interactive storytelling is very complex, But It offers a smooth website design experience to the user. Each scroll tells a story about the products and services it offers and changes the screen content.

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4. Micro Mini Interactions

The term microinteractions refers to the product interactions based on singular tasks such as pressing a button, setting an alarm, or clicking “Like”. Visiting Facebook or LinkedIn allows you to engage with dozens of microinteractions, most of which are invisible or too small to be noticeable.

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5. Handcrafted Illustrations

Native images have been trending for a while now. They cover the entire screen space, creating a unique visitor experience.it is highly recommended you use a Handmade, original illustrations which has a much higher recognition value, and clearly show where the future will head to.

Some Examples:

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6. Widespread utilization of rapid prototyping tools

Rapid prototyping tools suchas, UXpin, Webflow, InVision and Marvel allow programmers to quickly create fidelity prototypes of sites and services to guide them create something aesthetic, all without writing a single line of code. Some allow you to design in the browser and even launch the website itself right from the tool.

7. Video

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Video backgrounds are getting more popular via premium themes available to purchase –if you belong to some industry it’s good to take a video yourself – as stock videos are quite expensive.

8. Centered and/or Split Content

Centered content is the most useful design trend these days. The main message is displayed in the center of the screen and creates a dramatic visual effect. Split content focuses on the content which has been divided into two areas, giving the designers more creative freedom.

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Conclusion

No doubt, you are going to see a lot of exciting things in the coming year 2017. Hopefully, this article helps you create a web design strategy based on these significant trends. If you think I have forgotten something, feel free to leave a comment in the section below.

iMedia Designs | is a Toronto web design company, also involves in creating e-commerce web design and development solutions to all type of businesses in Toronto.

Latest E-Commerce Web Design Trends

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Nowadays there is a tremendous development in the field of technology and this has made it compulsory for the ecommerce businesses to stay updated with the latest trends. Ecommerce can be generally compared to fashion as it is changing constantly and adopting the new trends by replacing or modifying the older trends. It has become very important for the ecommerce business to stay updated with the latest trends in order to sustain in the competition.

E-commerce web design trends to watch in 2016:

  • Understand the Customer Needs To Create a Perfect User Experience:

In order to create a perfect experience for the visitors, designers must understand what their customers will like to respond and the basic understanding of the customer psychology is essential to design and represent the message you wish your site to deliver.

  • Taking The Best or Right Approach:

You have seen that most of the websites you visit have some white space, then the following facts will help you:

  • According to a research, white space helps to increase the comprehension factor by approximately 20%.
  • Adding some white space gives emphasis to your CTAs
  • White space lets your visitors to breathe and use the website much better and easier.
  • Responsive design:

Nowadays Responsive Design is considered as a must have feature for any online business! It is important that your web design should be mobile friendly and also displayed easily on any device. It is due to the fact that there is an increasing trend towards browsing and shopping on high-resolution devices including TV’s.

  • Card-like layouts:

Card-like layout is one of the most popular and common pattern among all the e-commerce design patterns. Cards are a good way of organizing different services or products in a way that is pleased to eyes and also easy to use. And one of the best benefits of using a card-like layout is that it can be easily compatible with responsive design.

  • Motion animation:

It is one of the newest and the coolest trend in the ecommerce web design company. Since by using motion animation you grant your customers a lots of wonderful emotions and a shopping experience that they will never forget. This is very important for the several industries such as Fashion, gift shops, jewellery, etc.

  • Dynamic Product Search:

In 2016 more and more sites have started to use dynamic views that rely on the JavaScript and Ajax to change product search result page. This technique helps your customers in browsing your website more quickly and even they can search for a product. It is very much effective for the vendors having large amount of inventory.

 

iMedia Designs | is a Toronto web design company for B2B and B2C clients. It also offers cost   effective ecommerce web design and development services in Toronto.

Adaptive web design: Pros and Cons

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Since the Google shows favoritism towards mobile-friendly websites and improves their search engine result for those sites that are optimized for viewing on a mobile device. Many companies now considering a responsive design as a part of their business development process. Today, the most challenging task for web designers is to optimize website designs for each type of devices.

From last few years, one phrase is buzzing around in the IT industry – responsive web design. Every other individual prefers this to reach out target audiences across a range of devices, but that doesn’t mean that alternative approaches like adaptive design shouldn’t be considered.

In this article, we will look at the pros and cons of an adaptive web design.

What is adaptive web design?

Adaptive web design (AWD) aims to provide a better user experience by creating a website that is applicable to a different platforms and screens , hence improve performance. Different layouts created depending on the screen size being used by the website user. This means that if a user comes to a website on a mobile phone, it will display the mobile version of the website that has been designed specifically for that platform.

Pros of AWD:

Super-efficient page loads

Adaptive website improves the load time performance and overall user experience. This is because it transfers only those assets which are necessary for the specific device and optimizing images and multimedia content with the relevant screen resolution and size.

Same Experience for Everyone

Mobile users will experience different behavior from desktop users. However, everyone viewing your site will get the same experience.

Less Maintenance 

A single responsive web design can reduce the time you spend updating your multiple designs.

Reach the maximum mobile Audiences

This is the most effective step to improve your brand awareness, also considered as the most inclusive globally robust approach.

Everything is on One URL

Whether a desktop, mobile or smartphone users, all can view a page using one URL which can help improve its search engine rankings.

Cons of AWD

Website Performance

Loading images are the biggest concern when it comes to supporting an adaptive website.

Resource and budget heavy

It requires a large team of developers and budget to develop an adaptive website.

Complexity

The approach is bit complex and expensive compared to responsive design. It’s quite challenging to serve the purpose of trying to use one set of content on one URL.

For more information on our web design services in Toronto, contact IMediadesigns at +1-647-799-0657