Month: November 2015

Ecommerce Website Design Issues and How to Solve Them

ecommerce design issues

From the past few years, E-commerce has become a major tool for sales. No doubt it has a promising and bright future ahead. With the increase in internet sales, it grows enormously. Therefore, E-store owners are trying their best to create a user-friendly website by choosing an alternative design and modern techniques. But what if your customers’ encounters with some issues, it could lead them to leave the site without any major activity. Here are some issues related to your E-commerce web Design:

Pricing

Price is the topmost thing for a customer when it comes to online purchasing as there are several other competitors in the market which are selling the same product at lower price than yours. You can avoid this problem by focusing on “deals of the day, week “or by providing some extra discount offers on weekends, festive seasons etc to satisfy them for future preference.

Hiding Contact Information

By providing the valid contact details you are assuring the customers that they are dealing with a reputed company and if they have any problem in future someone is there whom they can able to talk with and get the help. You must include a contact form on your website which consists an email id, phone no. to gain customers trust.

Product Description

Most of the customer queries are related to the lack of product description. Lack of information Makes a negative image on customers mind and will leave you in a state of doubt which affects the sale of your products and services. Providing all the details related to the products like size, colour, material type, the fabric used, size chart, weight etc will make a good impact on customers and help them to choose accordingly.

Inadequate Site Search engine

Your need to include a search feature on your website so that it will help customers to easily search any item on the same site instead of customizing their search result. It can be done by using appropriate keywords for a particular item and after that can be able to refine their results further based on certain criteria like price range, size, colour, brand etc.

Poor customer Service

If a customer is experiencing some problem and wants to contact with an e-store then there should be an option for them to contact with a concerned person who is handling or dealing with all these kind of issues. A solution to this is to allow them to fill a contact, query or a feedback form to build a trust factor among them. Place all the FAQs, where all the commonly asked questions are being answered

Lack of Payment Options

An e-store owner should focus on every individual who owns a credit or debit card and also who doesn’t have as in case if he or she wants to pay from its account directly. You should give as many as payment options, to increase their choices which indirectly improve company image and hold the customers for a longer period of time.

Require an account to order

Don’t force customers to sign up for an account before placing an order as it looks like a hurdle for them. Instead of this, look for a suitable option like saving your account information for the further order, check your order status, your saved items, credit points etc.

Poor shopping cart design, tiny product images, not including shipping charges, confusing navigation, not displaying their products are some other major issues which one should keep in mind while creating an eCommerce website Design. Dropping products into a database will not work unless they do a creative planning considering these issues and avoiding them as much as possible.

How Colour and Brand Image Affect Consumer Purchase Tendency

Colour and Brand Image

Research suggests that 93% of shoppers base their decision on whether or not to buy a product based on the appearance of the company logo, brand or product packaging. Furthermore, colour can increase brand recognition up to 80% and that is a very important point to consider for eCommerce website design. Think of McDonald’s — one of the world’s most internationally recognized brand. The first thing that comes to mind is the red and yellow golden arches. Another company, FedEx uses orange and purple for their air deliveries as well as orange and green for their land deliveries. A memorable logo creates a memorable brand.

References:

https://precisionintermedia.com/color

http://www.colormatters.com/color-and-marketing/color-and-branding

https://www.imediadesigns.ca/2015/09/23/how-colour-and-brand-image/

You can find more information at iMedia Designs, which specialized in eCommerce website design, Content Management Systems, WordPress, Magento web design services and Search Engine Optimization.