Category: Uncategorized

How to Market Your Mobile Application


Since there is a need of a mobile app for each business in order to improve its converts. The Mobile app development has become a competitive industry. While thousands of apps releasing every day, all are screaming for attention. What does it take to improve its access? However, there are many promotional methods some are free some charge money. It’s easy to get lost determining the best method to promote your mobile app free. We have researched and found that many mobile application development companies are spending millions of dollars for selling their app, while others promoting it free. How do you get more users and show it to their friends? Here are some ways to win hearts of your customers

1. Be Unique

One of the most effective ways to stand out with your app is to make it unique, rely on a different idea that makes sense. Try to stick with either of these two rules, make sure you are:
• The first developer in your category of product, or
• Reinventing the existing category with something fresh.


If you don’t have a new idea, just focus on the existing category then SPIN it with little effort. Keep in mind your competitors, research on your consumer preferences. Which feature for this kind of category app is missing? Know about the cons and other functionalities in detail like GPS, touch, accelerometer and so on that delivers a unique experience in this category.

2. Be Tweetable

Getting people aware of your app is necessary for business success. The more people talk, the more sales you will get. If your app is unique and meets the customer interest, people start conversations about your product. Following these tips, you can encourage people to talk about your app.


I’m certain you’ve pitched your app to a dozen of your colleagues and some family members. You know the ins and outs, high and lows, the big sells of your product.In order to succeed with your app, and one must pitch to the rest of the world


Communicate with the people on popular platforms, keep it easy and engaging. Allow people to tweet about it.

3. Cater To Blogs

Social media and the blogosphere are the two most useful platforms for promoting any mobile app free and to a majority of audiences. If people tweet about your product it is more likely they will review your blog too. You will get immense traffic on your blog. Keep these points in mind-

4. Control the Hype

App sales depend on hype. Learn how to launch a product successfully. The above-mentioned rules will make the process smooth. While there is no such thing as bad publicity, hype can give a boost to your efforts to generate hype in future. Keep these things in mind –


To make your app reach tens of thousands of people, you must have a unique product idea and add more interesting features to it. Hopefully, the article helps you to make an app a success following one of the marketing strategies.

iMediadesigns offer custom Mobile application development services in Toronto, We don’t just focus on the look of it, but rather the experience that the consumer will have on your app.


How to Use Icons to Support Content in Web Design


Why use icons? Icons are used to make the design look visually appealing and hold the visitor’s attention to the content of the website. Doesn’t matter how exciting or informative the content you are sharing if you fail to hold visitors on your website. At first, most visitors scan the web page for visually engaging content and only after few seconds they actually start reading the other stuff.

Every day we see a number of icons such as on any interface, road sign, keyboard, you name it. They work as paragraph breaks that improve the user experience. A well-designed page, with content broken into easily accessible passages and icons, help us to interpret information in an effective way. It’s time to start using icons in web design instead of putting so much content.

In this article highlight the best practices of using icons to support content in web design.

1. How to Use Icons

The main purpose behind using icons is to help user grab the information more efficiently. Use a lot of white space and icons that will enrich the content and enable the effective communication without wordiness.


Make a space for listing services as it is the important part of effective marketing, but it may look tedious and boring. Using icons with your feature lists will make the site look more engaging.

280 Slides



Icons indicate users to try out the latest features of your Web and mobile application. They direct users to the newly added or advanced feature. Once they hit the button, just see what makes the new feature so great.


Create icons relevant to your services based on theme of the website or article. What colors are used? What is the style? Modern? Classic? Make sure, they improve the personality of the website as a whole.

2. Purpose and Placement

Icons make your website friendly, inviting and professional, you may go with these places headers, sidebars, titles and feature lists when placing icons, all are great places to put them. Follow these rules:


3. Choose Your Style

To create a unique web design, make sure the icons are original and stylish that enhances the user behavior. It is important to focus on how your icons match the rest of your website. Choose the icons considering the style of website in mind rather than purchasing a set of icons from iStockPhoto.For examples Squarespace, the style is both dynamic and professional:

4. Additional Examples

Here are few examples of websites that uses icons effectively.
WP Remix




Ruby Tuesday


QBB Help


Hopefully, this article will help you better understand the use of icons on your own website.iMediadesign, a website design company in Canada will create unique and striking presence for your brand.

Things to Consider Before Developing a New Website


Nowadays if a brand doesn’t have a website then it is not possible to reach the distant customers. Now everyone uses the internet and much aware about the incidents happening as everyone is connected to internet all time. If you want to sell something to people then you have to go to where the people are. These days, people live online so you have to connect with them online.

Since web designing is a process which requires calculated planning and an intelligent approach to the market you’re going to target. Designing a website that meets your business goals isn’t easy. It involves functionality, appearance, navigation, coding integrity and a lot of things are required for creating an eye-catching and user-friendly website. It doesn’t end here as it also requires web designers and developers as they have to work together to create websites that will be easily located by the search engines and engage the customers and provide more visits to the website.

By keeping the below tips in mind, you should be able to create a good-looking website which meets the client’s demand and also goes above and beyond their expectations:

  • What is the business stand for?

Many businesses often think of design as the first preference when creating a new website. But to decide the look and feel of the brand, you must be clear that what the business is all about.

  • Domain:

Choose a name that people can remember easily and decide whether you will use .com, .net or something else.

  • Hosting:

Hosting allows organisation and businesses to make their website accessible to others via the World Wide Web. So choose a reliable one and find how much space is required by you.

  • Content:

Your website has to provide good, unique and informative content to the users and also target certain keywords to rank high in search engines.

  • Mobile Friendly:

Make sure that the website works well on mobile as according to the recent study conducted by Google found that about 72 per cent of mobile users say that it is important for them if the websites are mobile-friendly.

  • Clean Design:

The clean design of website help the viewer’s focus on the value of your brand and content instead of the distracting graphics and large amounts of text.

  • Navigation:

If a website is confusing and more difficult to navigate, then your customers may leave from the site and never return.

  • Call to Action:

Placing calls to action (CTAs) on your website helps the customers to contact your business. Using various suggestions, such as “Contact us today!” demonstrates that your brand wants to make a good relationship with its customer.

  • Analytics/SEO:

Once a business has launched its website, it doesn’t mean that the work is complete. Ongoing analysis is important for a business, as it allows you to see what things are working to achieve the business goals.


Analytics tools can help business assess how well the site is working


iMedia Designs |Toronto Web Design company is an IT consulting firm offering strategy and web development services to support ecommerce infrastructure.

Powerful Workflow Tips and Tricks for Web Designers

No doubt design and development can be a time-consuming process for some as the web industry advance. Being a part of such competitive and complex industry, we often face many challenges which results delay in project deployment. Moreover, time is a key factor in productivity. We must work efficiently in order to stand ahead of our competitors.

However using some tips and tools you can minimize the workload, make quick solutions and give results in a given time. In this article, we will present a collection of tools, tips, and tricks to accelerate work processes and enhance your website design.


pixate (1)

Pixate is an application that has been made for making instinctive, intelligent prototypes for Android and iOS.



This application is a complete web and visual depiction tool. There are a couple elements like movable nondestructive layers – which basically implies you can conform pictures or vectors without harming them.



This tool makes it simpler for a frontend web developer to code web applications or websites from Photoshop or Sketch plans. You can utilize its Photoshop plugin to synchronize your PSD into Avocode with only a single click.



This is another tool for making responsive UIs for web applications and websites. It has a feeling that it’s been assembled to do only one job truly well to make high-loyalty prototypes.



It is a prototyping tool. Using the application feels like a blend of configuration and code.

Powerful Tips For Web Designers

Following tips will help you to improve your workflow

#Tips 1: Applying Changes All Around

Wildcard CSS rules are recommended by the web designers all time. You have to use a global indicator (*) – which empowers you to apply any progressions all-inclusive to the entire page.

#Tips 2: Using CodeKit With Browser Reloading

CodeKit will help you to see any progressions made to the program without reloading the website page.

#Tips 3: Using FitVids To Embed Videos

FitVids is a jQuery plugin which takes care of both issues which empower responsive resizing for videos and guaranteeing degradation on Flash

#Tips 4: Using Grid Frameworks

This gives the 12-segment matrix which is exceptionally famous in light of the fact that it is very flexible.

#Tips 5: Use 8 Bit PNG Format

Where you are attempting to fare to PNG from Photoshop, this old-school trick may help.

Hope this article help you to improve your work experience.

Custom Web Development Agency : iMediadesign is reputed IT industry, Which offers cost effective web design & development service in Toronto.

Web Development for The iPhone and iPad: Getting Started

toronto app development

According to the recent report, the 50 % of the worldwide smartphone market is covered by the iOS only. The apple iPad sale run from one to four million units in the first year.

Likewise, the iPhone operating system, and safari have become popular subject for web developers. Despite the emergence of powerful technology tools, it’s not easy to design and develop for IPhone and iPad, you need to figure out what tools and apps suite to become a great web developer.

If you haven’t already, it’s time to familiarize yourself with tools required to optimize websites and Web applications for this OS.

Thankfully, Safari on iPhone OS is a really great browser. Just like Safari 4 for the desktop, it has great CSS3 and HTML5 support. It sometimes vary between the iPhone and iPad. You can create a powerful, native-looking applications using HTML, JavaScript and CSS.

Here we have present three stages of building and optimizing a website:  design, coding and testing.

Before we start lets dig into some of the advantages of building a Web app over native apps

  • No Apple approval process or red tape, which is especially important given the terms of service dispute going on right now.
  • Optimizing your Web app for other popular platforms like Android and Blackberry with the same code is much easier.
  • You don’t have to learn Objective-C.
  • If you’re charging users, you don’t have to share revenue with Apple.
  • You get 100% control over the means of payment, promotion and distribution to users.


There are also some galleries elsewhere that showcase the finest in mobile Web design:

Apple Web Apps Listing

Mobile Awesomeness Design Gallery

CSS iPhone Design Gallery

Well Placed Pixels

Apple App Store


Before you start coding for Safari on the iPhone OS, understand how the browser works?


The tricky part of a mobile app development for iPhone and iOS is testing. Couple of tools can help you test these apps without any fuss.

Hope this article help you understand the basic fundamentals of web development for non –desktop platforms like iPhone and iPad. All of the tools help you improve the web experience on the platform.

Tips to Improve User Engagement on Your Website


It takes a lot of effort to drive traffic towards a website. So once you gain a click through, you need to keep it there long enough to see what you have in store for them.

Previously we have considered page views as the standard metric for measuring website traffic. As the web advance and the influence of social media made us to use different methods to measure popular content on the web.

We can’t understand why a particular piece of content is good or bad from page views alone – We need to find the psychology behind it because the user engagement is all about a bounce rate.

Today, one of the most challenging tasks for content marketers is increasing user engagement on a website or a blog or any other content.

In fact, a recent study found that successfully engaging your prospects through web content is crucial for capturing contact information and building relationships

Let’s start by looking at some important tips to increase the user engagement on your website.

  • Create Great content with the aid of Google Trends.
  • Contact your Hosting Company and upgrade your hosting plan (making pages load much faster).
  • Kill pages with bounce rates of 85% or higher
  • Improve website copywriting by reworking headlines on you top 5 most visited pages. Focus on specific benefits more than features!
  • Invest in Social Media – Focus on Facebook for the mainstream, LinkedIn within B2B markets and in Google Plus to make Google love your site
  • Improve the Google SERP SNIPPET for your homepage.
  • Add an email capture form on key pages to let visitors know when something cool comes out.
  • Plan your registration page to be smartphone friendly
  • Submit your site to and deeply understand the feedback.
  • Ask your user to feedback by using Opinion Lab and User Voice
  • Add images related to your content and make your existing images more engaging.
  • Make your site easy to navigate – a simple and well-structured navigation structure will stop you from losing visitors unnecessarily.

Hope this article will make you understand that how important it is for you to provide a positive user experience to your customers. An increased engagement on a website leads to increased conversion.


Toronto Web Development Agency, iMediaDesigns has expert website designers in custom web design and responsive website design, that helps brand create unique identity and successful marketing campaigns.

Top Mobile App Development Trends 2016


At present, a smartphone has emerged as a real friend in need for all of us. Whether it is about doing shopping, ordering your favorite food, hiring a cab, carry out a transaction or browsing any sites like Facebook, twitter etc. You can access any information available on the internet through your smartphone.

Mobile technology is the new buzz word across the globe which is growing very fast. The mobile applications have become an integral part of this digital system. In fact, these apps can take your business at much high level. Therefore all types of organizations are creating a separate mobile website or app to run their business operations in more effective and efficient way.

Additionally, we also have seen the emergence of gadgets like smart watches and Google Glasses that are compatible with smartphones and the related apps.

The increase in demand and popularity of mobile applications also brought many changes to the mobile app development industry, we have put together some latest mobile app development trends to look out for in 2016.

Faster Mobile App Development:

With the progressive demands, businesses are competing to launch their products and services faster their competitors.

Wearable Technology:

Most of the wearable devices developed so far were focusing on health and fitness.

Driven With Cloud Technology:

The cloud approach will help developers to build functionality that can easily be used on different mobile devices with similar data and features.

Security in Apps:

Security is the foremost thing since many mobile applications store sensitive and personal information on their servers with very little protection

Internet of Things:

Internet of Things, which will lead to an increased adoption of related products and a growth of the required ecosystem.

Location Based and Beacon Internet (Wi-Fi) Services:

This technology has already been adopted in iOS and is expected to follow in Android systems in the near future.

Other important trends include-

  • Mobile Banking, Payments and M-Commerce:
  • Improved Enterprise Apps:
  • Prioritizing User Experience through App Analytics and Big Data:
  • Marketing, Advertising and Purchasing within Apps:
  • Mobile Gaming:
  • Hybrid HTML5 Gains Momentum

Hope the article will help you to develop a more functional mobile app. If you are looking to do some coding or a Web developer looking for new opportunities. Write us in the comments section below.


Toronto Web Design Agency: Expert in eCommerce Website Design, Responsive Design, WordPress, Magento Web Design,App Development, SEO/SEM.

Top Tips for Creating Unique Character Designs

charater web design

There are numerous ways to make your website look attractive and appealing to web users. The unique and effective way to add visual appeal to any website is to use character design or character illustrations. It makes your website look captivating and inviting.

Character Design is a critical aspect for web designers. It looks very simple from far as simplicity usually represents the many hours of work that have gone into their development.

We love watching cartoon characters. From Mickey Mouse, Bugs Bunny and Betty Boop to Homer Simpson. They make our mind tension–free. But have you ever wondered how did they come to life? A lot of research has done before creating such characters.

But aside from clean lines and easily readable features, you have to learn the basic skills to create your own interesting cartoon character.

In this article. We have present some powerful tips for using these characters for your website design.

Pick a Theme

Creating a character design is like looking at a blank canvas as it becomes scary sometime, so picking a right theme can keep you cool under pressure.

Develop the Backstory

Imagine a beautiful story for your character as they go through each stage of life. From the moment they’re born into your world ’til their very last goodbye.

Give Your Character a Name and Personality

You literally birthed it from your creative consciousness only a few minutes ago. Now it’s time to give a name to it.

Pick a Species. Human, Animal, or Other?

Deciding whether your designs include a human or animal is a pretty big deal.

Tall, Short, Slim, or Husky?

The best way to add distinct personality to your character is to explore different body types.

Choose Colors Carefully

All colors attached with feelings and emotions. So choose wisely to set the mood for your designs.

Create Dynamic Poses

Make your character live. Creating dynamic poses is especially important when submitting work professionally.

Got Style? Clothes & Accessories

Express Character Emotions

2D or 3D?

Planned for your character design, how it will look like from all angles.


Hope this article will be a great help to you and will guide you step by step to easily learn how to create cool and interesting cartoon characters for your next web project.

iMediaDesigns is a full-service toronto web design and development digital agency that helps brand create unique identity and successful marketing campaigns.

Creating Content Wireframes for Responsive Web Design

When creating a new website or redesigning one, designers need to define a site strategy about the information they will provide to their visitors.

As information architects, they need tools that help clients understand the structure of their content. One tool we have found particularly helpful is wireframes. Basically it is a visual representation of your user interface. You can use wireframes to communicate four things.

  • Navigation Structure
  • Layout – the page hierarchy and placement of elements on the screen.
  • It gives an idea to content writers of how content will be placed within the design.
  • Functionality– describes how product will work, and how it interacts with the people using it.

In this article we will focus on the methods used in wire framing process for responsive web design and how user will access the content.

Introducing the Content Wireframe


The concept of content wireframe is think about the user, not the technology. It establishes an information hierarchy and flow.

Creating Content Reference Wireframes

You can create the content reference wireframes with a code editor such as Coda or Adobe’s Brackets. But for those who are let say code challenged, we will choose illustrator that will fit you best as its artboards enable you to start with a mobile-first approach and grids allow for consistency of design. You can easily create precisely sized boxes for wireframe.

A Mobile-First Approach to Content Wireframes

For a mobile first approach, use illustrator to focus on the important part of the content. Let’s create 5 viewports to layout the foundation for a responsive content wireframe


In Illustrator, create five new documents with the following widths and heights (in pixels):

320 × 800

768 × 1200

992 × 1400

1224 × 1600

1440 × 1800



In the 320 pixel-wide document, make seven unlined boxes filled with neutral gray.


Place text over each box — in descending order: Header, Main video, Video 02, Video 03, Video 04, Video 05 and Footer.


Make the main video box a little bigger than the others to indicate its priority. If necessary, scale down the header and footer — but keep them full width.


Now that you have relative sizes and labels, copy the boxes to the other documents or artboards. They represent the existence of content, not the content’s precise sizing or spacing.

In the above article you have seen that, you can create content wireframes by simply deconstructing the websites into their basic building blocks.

iMediaDesigns has expert website designers in custom web design and web development, that helps brand create unique identity and successful marketing campaigns.

Benefits of Hiring an Experienced Website Design Company



Frustrated! Because your website is not generating sales. Here we will discuss all you need to know about your website. Creating a simple website to represent your brand will not work until and unless you understand the key principles of a web design.

Creating a unique and creative website is the best way to expand your business and sell your wide range of products online easily and quickly. A good quality website can generate more sales, improves conversion rate and build a truth with the online visitors.

Creating a website from the scratch is not an easy task, you need to hire an experienced and reputed website design agency that can help you develop a website strategy for your business to grow and generates more revenue for your company.

The visibility of any website is an important factor, make sure that it is fully optimized so that user can find it on the internet.

A professional website design company understands your needs and requirements of nay web project. It makes sure that the website generates traffic and eventually increase the sales for your organization.

Hiring a website designer also saves your money and a lot of time, as you will be able to run your business instead of being bogged down with website coding and design.

Seeking the help from those professional companies is proved to be an intelligent move in order to achieve your business goals. The benefits of a website are immense and critical for the success of a business

Now let’s cover some of the benefits of hiring a professional web design company –

  • Organized and Strategic Approach
  • Advanced Functionality
  • Compatibility with latest Mobile Technologies
  • Compatibility with Technology Upgrades
  • Develop Quality Content
  • Avail SEO services
  • A Reliable Website
  • Web Analytics
  • Support and Maintenance


From the Web page creation, functionality of the design to the deployment and maintenance of the project, they take care of everything following the latest web trends and methodologies with the help of skilled and professional designers.


You can take help from a recommended Toronto based web development company who can develop a site that has all the features you need.