No doubt, trust, and integrity are two main pillars of a strong relationship between the people. The same principle applies to brand’s product and their services. So it is necessary for each firm to create a first positive impression to improve its brand value. The design is the vital element when building lasting relationships with end users.
As usability of mobile devices has been increasing, users expect mobile services to perform well. Therefore a mobile user experience is a crucial factor to a trustworthy website.
In this article, we will discuss some guidelines that can help you design high-performance mobile user experience while meeting the needs of end users and businesses. Our team has collected these guidelines while designing native mobile applications in Toronto for multiple mobile platforms. Mobile applications need to improve its utility, need to be fast and reliable in order to stand in those environments.
Following these guidelines, designers are able to create a look and feel that is memorable and high-performing.
1. DEFINE UI BRAND SIGNATURES
Each user experience must reflect the purpose of the brand. Focus on the elements which are essential for improving brand recognition and loyalty.
Examples are featured images, wording, font style, and animations. Implementing these building blocks improves the design value and encourages customers to convert.
2. FOCUS THE PORTFOLIO OF PRODUCTS
Whether a company wants to launch a new website or want to promote its multiple products on one platform or if facing limited time and resources. At this point, design priority matrix needs to be setup to put the efforts on some of the targeted products that matter most. This kind of website design efforts helps to optimize performance in the most productive areas.
3. IDENTIFY THE CORE USER STORIES
Sometimes while designing the app, our teams have lost the initial list of requested features or impossible for them to build within the requested time period. While designing the product, it is important that customer should never be lost while finding and purchasing the product they are looking for regardless of whatever other functions that enrich the overall experience.
4. OPTIMIZE UI FLOWS AND ELEMENTS
Users can’t wait till your website elements load completely. Optimizing the UI elements and flows make visitors hold on your website and stop them from thinking that they are wasting their time. Various key points affect the Optimization of every UI elements –
- The number and type of UI elements on the screen
- Element characteristics
- Drawing technique
5. DEFINE UI SCALING RULES
However creating the most appealing web design which navigates smoothly is difficult. It is required to maintain the balance between functionality, aesthetics, usability and performance of a website. An UI scaling toolkit could help by conveying the relative significance of UI components.
6. USE A PERFORMANCE DASHBOARD
Performance dashboards are introduced to judge the performance of various design constraints plus the expectation of designers, developers, and marketers which are affected by the different requirements at all stages. We use dashboard for the following elements:
• Core user stories
• Current measurement
We have discussed six guidelines based on the different aspects of mobile app design. At IMediadesigns, our team is capable of improving the performance of brand products considering all the key factors in the web design process.