Month: December 2016

Tips to Attract the Younger Audience to your Website

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To a lot of businesses, the younger audience vote is important. Today’s youth are familiar with all the trends in the market. When it comes to online products or services, they want you to provide the exact description or deliver the product at their doors without defect or hassle.

So take this into consideration when determining how you want your website to be designed. The younger audience is far more tech-savvy than previous generations, and their values and patterns of browsing and using the web have converted.

Let’s see the tips how you can particularly construct a website that attracts the more youthful viewers.

1. Mobile Access is a Must

Cellular entry is incredibly most important – a speedy approach to access the valuable information and check out internet sites. So keep the mobile – user experience in mind when designing a website.

2. Maintain It Easy Silly

The younger iteration is busier than ever with state-of-the-art day closing dates and activities for the duration of the day. Don’t keep them waiting – be sure to give your content material and your website design in a digestible means that can be understood correct away

3. Focus on Showcasing Philanthropy

The X generation wants you to stand for a cause. Whether you stand for Breast cancer awareness and make a decision to position a banner on your website, or another act of philanthropy which you can consider of – it’s most important to broadcast that to your web page.

4. Have Warm, Inviting Undertones

They want to see content that is warm and sparks a reaction. Whether you make a decision to use a cat video someplace to your website, or to use language that’s a little more “cool and free”.

5. Pay Exact Attention to Social Media

How do we appeal to this younger viewers? For one, we pay special attention to social media. We linked our Instagram feed to our website, so we could make our young and net-savvy users a part of our content material procedure.

6. Utilize social media networks

For your corporation manufacturer to enchantment to younger audiences, you need to utilize social media networks. And not just any social media networks like Fb and Twitter, however as many channels as viable.

In order to get good results, you must consult a professional web design company who have a strong foundation in social media and help you attract more visitors to your website.

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How to Build a Website using Google’s Material Design

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We have always wished to have a tool which can make our website development work a bit easier. Well, we are lucky finally Google has introduced a new tool called material design lite that will do most of the work for us.it has become a hot topic like flat design these days.

The tool contains a library of components that will make it easy to apply material design elements to standard old HTML, JavaScript, and CSS. You just need to pick some colors, customize a template and enjoy a Material experience.

Before we show you how to set up the basics, and where to go for the more advanced steps. Let’s know

Google Material Design Lite: What is Material Design?

Material design is a design language developed by Google, it acts as a guide for visual, motion, and interaction design across platforms and devices.

Understanding the principles of Material Design can help you laid out your website and app design in a flattened manner, with clean lines, an attractive color palette, and a noticeable lack of clutter. The whole design works well on mobile devices.

With Material Design, Google wants to bring uniformity to its UI on all platforms including the web, and not just Android. Google has its own Polymer Project which embraces material design throughout its Web components. In fact, Polymer Project played a key role in material design’s development and in the showcase of Material design concepts for the Web. However, Polymer project is still in early developer preview and not yet ready for production.

You can customize your own themes with a handy color picker, snag individual elements like cards, sliders, and menus, or just use one of their pre-built templates. The whole experience is not quite as turnkey as launching a site onSquarespace, but if you have a modicum of web programming knowledge, the code is simple to implement, and the design work has already been done for you.

Of course, the whole project does beg the question, does it make any sense for any person or company who is not Google to design a website in Material Design? While Material Design solves a major problem on Google’s Android smartphones from an interaction standpoint—it unites disparate software that’s trapped on very small and insulated pieces of hardware with predictable buttons, animations, and menus, so the end user benefits because they get a more familiar experience across apps—it doesn’t necessarily make sense in all web applications. For anyone browsing on an Android phone, a Material Design website is the natural extension of the Android experience. But what about desktop, where we’re already using third party browser controls to navigate, and then another layer of OSX or Windows OS interface is stacked on top of that? The underlying benefits of Material Design’s one interface to rule them all are lost in the noise of a desktop.

Google Material Design Lite: Showing your true colors

Material Design works with two main colors – the primary and accent – both of which you can change easily using the Customise and Preview tool on the site. Simply go to the top of the page, click on Customize (sic) and you’ll see a color wheel with a couple of tags containing the numbers one and two. As you might have already surmised, one is the primary color which will make up the borders of pages, menus, and such, while the two is for smaller elements like buttons. To change the selections just click on a relevant sector of the wheel and this will select a new primary, then click on another sector to choose an accent. You can do this as many times as you like until you’re happy with the selection. At the bottom of the page is a line of code which contains the color references. You’ll notice that it changes each time to alter the selections on the wheel. Once you’re happy with the colors you can simply copy the code into your CSS and now whenever you use a component from Material Design it will know the correct palette to use.

Canada Web Design TorontoiMediadesigns is the prominent website design company that make sure that every single customer of yours will have a smooth sailing experience on your website.

Beginner’s Guide to Conducting a UX Design Review

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The IT industry is devoted to the people who uses online products, services, and applications. Today every business considers building an online presence from a website which serves its purpose. A website has its strengths and weaknesses. Sometimes the user will become frustrated when not finding an information they need or not completing the task set up in their mind.

Most of the companies hire UX designers or a web design professionals to conduct a usability review. The usability review is taking the system and compare it to a list of “standard practices“. But if you have the knowledge, you can conduct UX review yourself.
In this post, we will let you understand the basics of a UX review and how you can run one yourself. We have to dig deeper and look at the functions and find solutions to improve website’s performance. There are no guaranteed successes, but most websites benefit from a UX review with a competent designer. Before we start let’s know:

What Is a UX Review?

A UX review is to study goals, objectives, and usability problems of a website and makes recommendations on how to fix them.

A scenario review.

A scenario includes the most common and important tasks that are crucial to the success of the system, think from user’s point of view. But everyone has different personas in order to evaluate the sites for their needs. So pick a site, pick a persona, pick a task and try to complete it.

A heuristic review.

While conducting UX reviews, go through the methodical sequence from a range of different sites and systems. Heuristic reviews enable us to measure against best standard practices across the board.

Best UX Review Tools.

User testing

Testing with real users is the best Review type for identifying issues or to fully understand the site or system in hand. We can then identify areas where the users run into problems. It allows us to get the direct feedback from the audience and discuss a number of different views and issues.

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Hotjar

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It always good if you can learn about how people see your website. A heat mapping tool, like Hotjar, is vital for tracking user behaviors. An affordable tool which can work for any size business.

Verify

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The Verify is specifically made for UX review tests. You select from a handful of different tests, like A/B tests, heatmap tests, user behavior tests, and personal feedback tests. So that we can best improve the websites for the user. You can also read this post —http://imediadesigns.weebly.com/blog/combining-ux-design-and-psychology-to-change-user-behavior

Hope you understand what a UX review is and how it works. Now pick a website and get started.

Imediadesigns, is a leading website design resource located in Canada. We will ensure the best user experiences with everything we build.