Tag: website design in toronto

7 Logo Design Trends for 2017 [Infographic]

As we are moving with the wind of 2017, we have done a thorough research that will help you design a logo which conveys the message of the brand.Hope these effective logo design trends help you understand one of the important aspects of any website design process. Here we will discuss few modern logo design trends –

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Consult your web design company what kind of branding you want to create that inspire your customers to use the product. iMediadesigns , a Toronto-based web design agency that helps you create your brand and make your business stand out from the competition.

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7 UX Rules Every Designer Should Know

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“User- experience” is one of the basic web design terms that gets replaced by the term “user interface” as if two are the same but they are not. Some designers are making their job at risk while defining web design and UX roles. Even the clients find it difficult to understand how to navigate, interact with the web.

IF someone knows what to do exactly with the UX, he will definitely able to create the best design in the world. You can improve the usability of your website if you know a little about UX strategy. In this article, we will discover some golden UX rules to improve project’s usability.

1) UX IS NOT UI

Even if your client doesn’t understand the difference between these two terms “UX” and “UI”, you’ll have to explain that user interface refers to the actual system they interact with and User experience is about the emotions.

2) UX IS NOT JUST A “WEB THING”

Web design is just a small part of UX. Every painting you see, the product you use, and even place you go, also has UX. You could have a bad experience at a restaurant, and a good one while opening a gift. Creating a smooth navigating website is a different game than the offline design. Being a web designer, you must expand your knowledge and helps you see projects from a fresh perspective.

3) UX CREATES GOAL-DRIVEN DESIGN

Every designer has to deal with the client’s interference some way or other.This may not be the best way to solve the specific problem. Some designers want to work in their own way and won’t listen to any other ideas. They create a goal driven design for the most effective result. Focus on the link that needs more traffic.

4) UX SHOWCASES YOUR BRAND

Even if your colors come easily, type fits together, images looks stunning but none of it matches brand’s identity. A good UX design must reflect its brand identity, so it is necessary to build something that meets clients’ needs and goals.

5) IDENTIFY BEHAVIORAL TRIGGERS

Psychology is the most effective UX element. To give something Good, you must analyze user behavior that heavily affects conversion rate. Research how users’ behavior changes throughout the day, how user gives time to engage in the website.

6) ENCOURAGE SCROLLING

Most of the users prefer Scrolling over clicking. Allow user go deep into the site and spend more time – making them more likely to convert. That’s why some designers place their calls to action at the bottom of the page, where users have to scroll to get to them.

7) LET CONTENT DEFINE THE INTERACTION

UX is not only about the icons you placed or colors you choose. Almost everything you see on the website is content whether that’s writing, images, or videos. For a successful result, one must develop a content strategy.

Are you planning to redesign a site? – Following these golden rules, you will able to create a user-friendly website.

Imediadesigns, is a leading website design resource located in Canada. We will ensure the best user experiences with everything we build.

Tips to Attract the Younger Audience to your Website

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To a lot of businesses, the younger audience vote is important. Today’s youth are familiar with all the trends in the market. When it comes to online products or services, they want you to provide the exact description or deliver the product at their doors without defect or hassle.

So take this into consideration when determining how you want your website to be designed. The younger audience is far more tech-savvy than previous generations, and their values and patterns of browsing and using the web have converted.

Let’s see the tips how you can particularly construct a website that attracts the more youthful viewers.

1. Mobile Access is a Must

Cellular entry is incredibly most important – a speedy approach to access the valuable information and check out internet sites. So keep the mobile – user experience in mind when designing a website.

2. Maintain It Easy Silly

The younger iteration is busier than ever with state-of-the-art day closing dates and activities for the duration of the day. Don’t keep them waiting – be sure to give your content material and your website design in a digestible means that can be understood correct away

3. Focus on Showcasing Philanthropy

The X generation wants you to stand for a cause. Whether you stand for Breast cancer awareness and make a decision to position a banner on your website, or another act of philanthropy which you can consider of – it’s most important to broadcast that to your web page.

4. Have Warm, Inviting Undertones

They want to see content that is warm and sparks a reaction. Whether you make a decision to use a cat video someplace to your website, or to use language that’s a little more “cool and free”.

5. Pay Exact Attention to Social Media

How do we appeal to this younger viewers? For one, we pay special attention to social media. We linked our Instagram feed to our website, so we could make our young and net-savvy users a part of our content material procedure.

6. Utilize social media networks

For your corporation manufacturer to enchantment to younger audiences, you need to utilize social media networks. And not just any social media networks like Fb and Twitter, however as many channels as viable.

In order to get good results, you must consult a professional web design company who have a strong foundation in social media and help you attract more visitors to your website.