“User- experience” is one of the basic web design terms that gets replaced by the term “user interface” as if two are the same but they are not. Some designers are making their job at risk while defining web design and UX roles. Even the clients find it difficult to understand how to navigate, interact with the web.
IF someone knows what to do exactly with the UX, he will definitely able to create the best design in the world. You can improve the usability of your website if you know a little about UX strategy. In this article, we will discover some golden UX rules to improve project’s usability.
1) UX IS NOT UI
Even if your client doesn’t understand the difference between these two terms “UX” and “UI”, you’ll have to explain that user interface refers to the actual system they interact with and User experience is about the emotions.
2) UX IS NOT JUST A “WEB THING”
Web design is just a small part of UX. Every painting you see, the product you use, and even place you go, also has UX. You could have a bad experience at a restaurant, and a good one while opening a gift. Creating a smooth navigating website is a different game than the offline design. Being a web designer, you must expand your knowledge and helps you see projects from a fresh perspective.
3) UX CREATES GOAL-DRIVEN DESIGN
Every designer has to deal with the client’s interference some way or other.This may not be the best way to solve the specific problem. Some designers want to work in their own way and won’t listen to any other ideas. They create a goal driven design for the most effective result. Focus on the link that needs more traffic.
4) UX SHOWCASES YOUR BRAND
Even if your colors come easily, type fits together, images looks stunning but none of it matches brand’s identity. A good UX design must reflect its brand identity, so it is necessary to build something that meets clients’ needs and goals.
5) IDENTIFY BEHAVIORAL TRIGGERS
Psychology is the most effective UX element. To give something Good, you must analyze user behavior that heavily affects conversion rate. Research how users’ behavior changes throughout the day, how user gives time to engage in the website.
6) ENCOURAGE SCROLLING
Most of the users prefer Scrolling over clicking. Allow user go deep into the site and spend more time – making them more likely to convert. That’s why some designers place their calls to action at the bottom of the page, where users have to scroll to get to them.
7) LET CONTENT DEFINE THE INTERACTION
UX is not only about the icons you placed or colors you choose. Almost everything you see on the website is content whether that’s writing, images, or videos. For a successful result, one must develop a content strategy.
Are you planning to redesign a site? – Following these golden rules, you will able to create a user-friendly website.
Imediadesigns, is a leading website design resource located in Canada. We will ensure the best user experiences with everything we build.