There is no doubt that e-commerce has transformed the retail industry, also, the demand of e-commerce website is increasing due to the increase in internet sales. It is now becoming a better option to traditional retail shops. The shopping experience at a physical store cannot be replaced by an online shop. On the other, there are different ways or basic elements that can make your e-commerce website more engaging and appealing and improve your online experience as well.
WordPress is one of the popular CMS platforms which provide all the necessary tools required to create and develop an online store. While it is still used as a blogging platform by a number of websites.
The template or layout –
There are a number of free or premium themes available, choose an ideal one for your online store that represents your business.
Keep a consistent and easy to use Design –
Once you choose a theme, don’t mix things, it will irritate users, the content, design and navigation together should bring the right user experience.
Clear Logo –
A clear and remarkable logo is considered as an element of trust of the company and organization.
Shopping Cart –
Whether you are selling any type of products or services, this feature should be included on your website for the users to access and buy stuff from your online store. Shopify provides a reliable, secure shopping cart solution for your e-commerce website.
Integration with popular payment systems –
Offer multiple payment options to your customers the most popular option is PayPal as lots of customers have pay pal accounts and they prefer to pay by this rather than enter credit or debit card details into some other website.
Social Media Links –
We all know the importance of social media in our lives, there are many popular social networking sites like Facebook, twitter, LinkedIn and so on. Even if you have a small, start-up business, you should utilize these social networking sites.
Integration with postal services for shipping –
This is important if you plan on selling physical products and shipping them out yourself. There are tools available that will help you integrate your checkout system with Canada Post or a courier of your choice for shipping and handling.
Easy access to the user administration panel –
The WordPress allow you to make any changes to your site yourself. You can easily learn how to access the user administration panel.
Customer database maintenance –
Keeping a customer’s database up to date is one of the most important things in e-commerce. There are certain tools available for creating an opt-in page and keeping track of customer logins/signups as well.
Hope, the above article will help you creating your e-commerce website design a more powerful weapon to grow your business and improve your conversion sales.