Tag: website design canada

7 UX Rules Every Designer Should Know

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“User- experience” is one of the basic web design terms that gets replaced by the term “user interface” as if two are the same but they are not. Some designers are making their job at risk while defining web design and UX roles. Even the clients find it difficult to understand how to navigate, interact with the web.

IF someone knows what to do exactly with the UX, he will definitely able to create the best design in the world. You can improve the usability of your website if you know a little about UX strategy. In this article, we will discover some golden UX rules to improve project’s usability.

1) UX IS NOT UI

Even if your client doesn’t understand the difference between these two terms “UX” and “UI”, you’ll have to explain that user interface refers to the actual system they interact with and User experience is about the emotions.

2) UX IS NOT JUST A “WEB THING”

Web design is just a small part of UX. Every painting you see, the product you use, and even place you go, also has UX. You could have a bad experience at a restaurant, and a good one while opening a gift. Creating a smooth navigating website is a different game than the offline design. Being a web designer, you must expand your knowledge and helps you see projects from a fresh perspective.

3) UX CREATES GOAL-DRIVEN DESIGN

Every designer has to deal with the client’s interference some way or other.This may not be the best way to solve the specific problem. Some designers want to work in their own way and won’t listen to any other ideas. They create a goal driven design for the most effective result. Focus on the link that needs more traffic.

4) UX SHOWCASES YOUR BRAND

Even if your colors come easily, type fits together, images looks stunning but none of it matches brand’s identity. A good UX design must reflect its brand identity, so it is necessary to build something that meets clients’ needs and goals.

5) IDENTIFY BEHAVIORAL TRIGGERS

Psychology is the most effective UX element. To give something Good, you must analyze user behavior that heavily affects conversion rate. Research how users’ behavior changes throughout the day, how user gives time to engage in the website.

6) ENCOURAGE SCROLLING

Most of the users prefer Scrolling over clicking. Allow user go deep into the site and spend more time – making them more likely to convert. That’s why some designers place their calls to action at the bottom of the page, where users have to scroll to get to them.

7) LET CONTENT DEFINE THE INTERACTION

UX is not only about the icons you placed or colors you choose. Almost everything you see on the website is content whether that’s writing, images, or videos. For a successful result, one must develop a content strategy.

Are you planning to redesign a site? – Following these golden rules, you will able to create a user-friendly website.

Imediadesigns, is a leading website design resource located in Canada. We will ensure the best user experiences with everything we build.

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Tips to Attract the Younger Audience to your Website

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To a lot of businesses, the younger audience vote is important. Today’s youth are familiar with all the trends in the market. When it comes to online products or services, they want you to provide the exact description or deliver the product at their doors without defect or hassle.

So take this into consideration when determining how you want your website to be designed. The younger audience is far more tech-savvy than previous generations, and their values and patterns of browsing and using the web have converted.

Let’s see the tips how you can particularly construct a website that attracts the more youthful viewers.

1. Mobile Access is a Must

Cellular entry is incredibly most important – a speedy approach to access the valuable information and check out internet sites. So keep the mobile – user experience in mind when designing a website.

2. Maintain It Easy Silly

The younger iteration is busier than ever with state-of-the-art day closing dates and activities for the duration of the day. Don’t keep them waiting – be sure to give your content material and your website design in a digestible means that can be understood correct away

3. Focus on Showcasing Philanthropy

The X generation wants you to stand for a cause. Whether you stand for Breast cancer awareness and make a decision to position a banner on your website, or another act of philanthropy which you can consider of – it’s most important to broadcast that to your web page.

4. Have Warm, Inviting Undertones

They want to see content that is warm and sparks a reaction. Whether you make a decision to use a cat video someplace to your website, or to use language that’s a little more “cool and free”.

5. Pay Exact Attention to Social Media

How do we appeal to this younger viewers? For one, we pay special attention to social media. We linked our Instagram feed to our website, so we could make our young and net-savvy users a part of our content material procedure.

6. Utilize social media networks

For your corporation manufacturer to enchantment to younger audiences, you need to utilize social media networks. And not just any social media networks like Fb and Twitter, however as many channels as viable.

In order to get good results, you must consult a professional web design company who have a strong foundation in social media and help you attract more visitors to your website.

Adaptive web design: Pros and Cons

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Since the Google shows favoritism towards mobile-friendly websites and improves their search engine result for those sites that are optimized for viewing on a mobile device. Many companies now considering a responsive design as a part of their business development process. Today, the most challenging task for web designers is to optimize website designs for each type of devices.

From last few years, one phrase is buzzing around in the IT industry – responsive web design. Every other individual prefers this to reach out target audiences across a range of devices, but that doesn’t mean that alternative approaches like adaptive design shouldn’t be considered.

In this article, we will look at the pros and cons of an adaptive web design.

What is adaptive web design?

Adaptive web design (AWD) aims to provide a better user experience by creating a website that is applicable to a different platforms and screens , hence improve performance. Different layouts created depending on the screen size being used by the website user. This means that if a user comes to a website on a mobile phone, it will display the mobile version of the website that has been designed specifically for that platform.

Pros of AWD:

Super-efficient page loads

Adaptive website improves the load time performance and overall user experience. This is because it transfers only those assets which are necessary for the specific device and optimizing images and multimedia content with the relevant screen resolution and size.

Same Experience for Everyone

Mobile users will experience different behavior from desktop users. However, everyone viewing your site will get the same experience.

Less Maintenance 

A single responsive web design can reduce the time you spend updating your multiple designs.

Reach the maximum mobile Audiences

This is the most effective step to improve your brand awareness, also considered as the most inclusive globally robust approach.

Everything is on One URL

Whether a desktop, mobile or smartphone users, all can view a page using one URL which can help improve its search engine rankings.

Cons of AWD

Website Performance

Loading images are the biggest concern when it comes to supporting an adaptive website.

Resource and budget heavy

It requires a large team of developers and budget to develop an adaptive website.

Complexity

The approach is bit complex and expensive compared to responsive design. It’s quite challenging to serve the purpose of trying to use one set of content on one URL.

For more information on our web design services in Toronto, contact IMediadesigns at +1-647-799-0657

Top Web Design Infographics you Should know

Looking for a new inspiration for your next web project? Infographics are taking the hype in the modern web world. It can turn the most boring data into the most comforting graphic. As visualization is the most effective way to convey thoughts to a majority of people. Webmasters around the world are considering it to improve their web presence.

People don’t want to waste their time reading a whole text instead they wish to get a full idea of the topic in a simple way. Infographics allow consuming tons of data in a short period of time. You can explore the latest information on new trends and techniques that relate to the programming, typography, templates and user-experience of web design. These visually pleasing infographics make complex topics easy to understand.

Have a look at some of the great web design infographics that are relevant to web designers or can be referred as a great source of information.

1. A-Z of typography terms

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2. How Do Colors Affect Purchases?

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3. Behind The Scenes Of The Web Design Project

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4 . Why Good Website Design Is So Important

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5. The Anatomy Of Effective Web Design

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6. Old SEO vs. New SEO

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7. Basic Elements of Flat Website Design

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8. Quick Start Guide To UX Design

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9.Top Website Design Canada

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We hope you enjoyed them a lot! If you think we’ve missed some good article or tools here, please leave a comment below. Thanks!

iMedia Designs | a Web Design company based in Toronto is an IT consulting firm offering strategy and web development services to support ecommerce infrastructure.