Tag: responsive web design

The Five Golden Rules of Responsive Web Design


The responsive web design has taken the limelight ever since it is introduced by the Ethan Marcotte in 2010. The features it includes like fluid grids, flexible images and media queries has changed the way we designed websites quite differently.

Also, since the people are browsing the internet through their mobile phones, we are resizing our browser windows to improve the compatibility and functionality of our websites.

Being a part of web development industry, we often face different problems while producing different deliverables with the different design process. But based on these experiences, we are able to meet the requirements of RWD projects.

The most important thing when we talk about the website design is user-experience. User-experience can make or break your sales. Therefore, one must need to adapt to the responsive web in order to grow their business or improve web presence.

Responsive Web Design is now become a trend these days. Today we will consider some golden rules for creating a responsive website:

1. Design with real content

For a great design, you need to have a great idea of the content which will be displayed on your functional website. Don’t go for dummy texts like Lorem Ipsum to complete your design. Having a quality content will help you build reference wireframes and placing the navigation, footer and other secondary modules on the main body of the page.

2. Design ‘in-browser’

Another important factor for RWD is to reduce the use of flat visuals and Photoshop comps. The reason is they make the design looks like an art which is too perfect. The main concern here is to design a website which is compatible with multiple devices. Designing in-browser help you reducing the development time of building the website.

3. Develop a pattern library

Pattern library is becoming the norm for responsive websites, having all the elements on one page makes it easy for developers to test it conveniently.

4. Make it universally usable

Take different possible scenarios of what user will do when they first encounter your website. Test for the number of smartphones and tablet devices varying in screen sizes, resolutions, input types and so on. Make sure your design is adaptive to the surroundings it is being displayed on.

5. Keep performance in mind

User-experience is the most important thing for the success of any project. Therefore improving the website performance helps build the user’s trust. If your web page takes more than few seconds to load, you may lose your customers easily. Few things keep in mind:

  • Reduce the file size of your images
  • Cut the script
  • Serve content in small chunks

So from the above it is understood that nowadays websites are not just about the content, the colors used and the typography styles, we need to consider much more while designing a website. At IMediadesigns, you can avail the services of highly skilled web designers located in the Toronto area who will help you create a unique campaign following the current web standards.


9 Best Examples of Effective Mobile Website Design

Nowadays, it is essential for every business to make a website that looks good, work and perform better on your small screen devices. The success of any functional website depends on its degree of responsiveness that is the ability to adapt to the screen in which it is being viewed.

Research has shown that 91% of traffic comes from mobile devices, therefore it is an opportunity for every business owner to make a positive impression on its visitors. The responsive website is the best way to stand out and to execute the mobile design. Since Google is giving priority to mobile –friendly websites, developers, and designers are considering the mobile functionality to create the best user – experience when browsing on mobile.

A responsive Web Design helps you keep your customers or users coming back to your website for more business. To create a responsive website keep these principles in mind:
Consistency: Provide visitors with the same tools and features for browsing and filtering across all devices.

Use space intuitively: Focus the visitor’s attention on the most important elements Make your site clean and give a clear CTA (call to action – for example, “buy!”).
Put the viewer in control: Provide device specific user interactions and give the viewer the ability to choose what kind of user experience they want.

Here is a list of some beautiful websites which really nailed it on mobile web experience.

1) Shutterfly


2) Google Maps


3) Typeform


4) Adrian Zumbrunnen


5) Elf on the Shelf


6) BuzzFeed


7) Huffington Post


8) Nationwide Insurance


9) Zappos


Hopefully, these responsive design inspirations help you create an engaging and user-friendly website with required functionality and information.

Website Design Toronto: iMediadesigns provide cost effective and innovative responsive web design solutions and offer custom web development services in Toronto