Tag: mobile web design

How to Build a Website using Google’s Material Design


We have always wished to have a tool which can make our website development work a bit easier. Well, we are lucky finally Google has introduced a new tool called material design lite that will do most of the work for us.it has become a hot topic like flat design these days.

The tool contains a library of components that will make it easy to apply material design elements to standard old HTML, JavaScript, and CSS. You just need to pick some colors, customize a template and enjoy a Material experience.

Before we show you how to set up the basics, and where to go for the more advanced steps. Let’s know

Google Material Design Lite: What is Material Design?

Material design is a design language developed by Google, it acts as a guide for visual, motion, and interaction design across platforms and devices.

Understanding the principles of Material Design can help you laid out your website and app design in a flattened manner, with clean lines, an attractive color palette, and a noticeable lack of clutter. The whole design works well on mobile devices.

With Material Design, Google wants to bring uniformity to its UI on all platforms including the web, and not just Android. Google has its own Polymer Project which embraces material design throughout its Web components. In fact, Polymer Project played a key role in material design’s development and in the showcase of Material design concepts for the Web. However, Polymer project is still in early developer preview and not yet ready for production.

You can customize your own themes with a handy color picker, snag individual elements like cards, sliders, and menus, or just use one of their pre-built templates. The whole experience is not quite as turnkey as launching a site onSquarespace, but if you have a modicum of web programming knowledge, the code is simple to implement, and the design work has already been done for you.

Of course, the whole project does beg the question, does it make any sense for any person or company who is not Google to design a website in Material Design? While Material Design solves a major problem on Google’s Android smartphones from an interaction standpoint—it unites disparate software that’s trapped on very small and insulated pieces of hardware with predictable buttons, animations, and menus, so the end user benefits because they get a more familiar experience across apps—it doesn’t necessarily make sense in all web applications. For anyone browsing on an Android phone, a Material Design website is the natural extension of the Android experience. But what about desktop, where we’re already using third party browser controls to navigate, and then another layer of OSX or Windows OS interface is stacked on top of that? The underlying benefits of Material Design’s one interface to rule them all are lost in the noise of a desktop.

Google Material Design Lite: Showing your true colors

Material Design works with two main colors – the primary and accent – both of which you can change easily using the Customise and Preview tool on the site. Simply go to the top of the page, click on Customize (sic) and you’ll see a color wheel with a couple of tags containing the numbers one and two. As you might have already surmised, one is the primary color which will make up the borders of pages, menus, and such, while the two is for smaller elements like buttons. To change the selections just click on a relevant sector of the wheel and this will select a new primary, then click on another sector to choose an accent. You can do this as many times as you like until you’re happy with the selection. At the bottom of the page is a line of code which contains the color references. You’ll notice that it changes each time to alter the selections on the wheel. Once you’re happy with the colors you can simply copy the code into your CSS and now whenever you use a component from Material Design it will know the correct palette to use.

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9 Best Examples of Effective Mobile Website Design

Nowadays, it is essential for every business to make a website that looks good, work and perform better on your small screen devices. The success of any functional website depends on its degree of responsiveness that is the ability to adapt to the screen in which it is being viewed.

Research has shown that 91% of traffic comes from mobile devices, therefore it is an opportunity for every business owner to make a positive impression on its visitors. The responsive website is the best way to stand out and to execute the mobile design. Since Google is giving priority to mobile –friendly websites, developers, and designers are considering the mobile functionality to create the best user – experience when browsing on mobile.

A responsive Web Design helps you keep your customers or users coming back to your website for more business. To create a responsive website keep these principles in mind:
Consistency: Provide visitors with the same tools and features for browsing and filtering across all devices.

Use space intuitively: Focus the visitor’s attention on the most important elements Make your site clean and give a clear CTA (call to action – for example, “buy!”).
Put the viewer in control: Provide device specific user interactions and give the viewer the ability to choose what kind of user experience they want.

Here is a list of some beautiful websites which really nailed it on mobile web experience.

1) Shutterfly


2) Google Maps


3) Typeform


4) Adrian Zumbrunnen


5) Elf on the Shelf


6) BuzzFeed


7) Huffington Post


8) Nationwide Insurance


9) Zappos


Hopefully, these responsive design inspirations help you create an engaging and user-friendly website with required functionality and information.

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Best Web Design Practices for a Great Website

Best Web Design Practices

A website with a unique look, feel and functionality can convert its visitors into customers. But to create an attractive website, you need to follow web design best practices.

However, different web projects have different needs, there are still some web design principles and practices that can be applied to all sites. Therefore, our web designers are considering these factors like company’s brand, color scheme, image compression, functionality, browser compatibility, screen resolution, mobile compatibility, navigation and website architecture for creating a great website.

In this article, we will review some of the best design practices on a redesign and what to avoid when designing a website.

1. Think about Conversions –

Keep in mind, you must design beyond just the aesthetics. You want a website which is not only visually attractive but gives visitors some actionable reason – – to find certain information or to accomplish a particular task. Each aspect of the site’s design plays a vital role in conversion –

Images – The images should be of high quality and unique.
Color – Is the color scheme attractive and eye-catching?
Text – write intuitive, unique and informative content
Navigation – Make sure you navigation should be clear and smooth.

2. Compelling Layout Design –

A great layout design attracts the visitor’s attention and maintains it for return visits. A compelling layout includes the basic design elements such as consistent header, logo and navigation elements and the good contrast between text and background. It is best to create a customized structure with features that attractively showcase the content

3. Logo in the top left –

Have a clickable logo in the upper left corner of every page on the site.

4. Main navigation across the top –

Always put the main navigation in the header at the top of every page, making horizontal top-level navigation a web design standard.

5. Balanced Use Color, Graphics, and Multimedia –

Mismatched color combinations can break the website. Always use three to four colors at most and text color must contrast well with the site’s background color, Make sure the multimedia you use enhances the site’s look and serve a clear purpose.

6. Easy, Error-Free Navigation –

For a successful website design, it is essential that all your navigation hyperlinks work properly and are not broken. A good navigation direct visitor’s through the site based on their interests.

7. Good Overall Functionality –

A good overall functionality means all internal and external hyperlinks work, all form functions as expected and there will be no JavaScript errors.

Hope this article help you to improve usability and user experience.

Custom Web Design Toronto – iMediadesigns is the prominent web design company that make sure that every single customer of yours will have a smooth sailing experience on your website.

Boost Your Mobile E-Commerce Sales with Mobile Design Patterns

mobile ecommerce design

When people shop on their mobile phones they expect an experience similar to or better than the one at a physical store.

As more and more people are using smartphones for accessing the web for activities like browsing their favorite sites, banking, playing games, shopping, and purchasing. As a designer, we need to create mobile optimized sites to attract as many users as we wanted to shop for our products or services. Also, if your site is not mobile-friendly, Google’s search engine ranking will suffer.

If you want more traffic or boost sales for your e-commerce store you must adopt these design patterns or techniques to meet the expectations and improve your site’s functionality. The Recent research stated that people are 67% more likely to convert if a website they’ve reached on their phone is mobile-friendly.

In this article, we’ll look at some design patterns and web development approaches used for mobile e-commerce functionality, includes the following:

• Home pages,
• Site-wide navigation,
• Suggested search,
• Search results,
• Search filtering and sorting,
• Product pages,
• Photo galleries,
• Shopping carts,
• Checking out with an account or as a guest,
• Forms.


Design your home page with less textual content and help your customers to find what they are looking for. Display the promotions or discounts you offer. Single column pattern displaying products, a list of links to specific website areas, availability of search options are common design patterns that work favorably.


Though there are several ways to design the menu but having navigation menus in the header section to easily move from one part of the site to other without having to return to the home page. Many large e-commerce websites balance the visual design of the navigation with the information displayed on the website.

Suggested search

Suggested search or you can say autocomplete display the potential results as soon as a shopper has typed their query for this you can use the auto-suggest a pattern that depends on the search engine technology.

Search results

There are two most commonly used pattern on mobile e-commerce websites table display and grid display. You can also allow shoppers to switch between the two views.

Sorting results

Common interface patterns for sorting are buttons and <select> menus.

Filtering Results

This enables the users to filter their results based on one or more attributes, like color, brand, and size. Common interface patterns for displaying filtering options are <select>menus, drop-down lists, and accordion displays.

Product pages

Pages where you can showcase all of your products in detail. It includes two approaches one long page showing all products with information or a page with a collection of patterns such as accordions, tabs, and photo galleries.

Shopping Cart

Use table pattern for shopping cart products. Also, offer other functionality, such as, to remove or add products, to save a product to a favorites or wish list, apply coupons, change the shipping address and so on.


Limiting the initial checkout screen to two choices could improve conversions.


Due to the increase in internet sales, e-commerce store owners are continuously working on improving their online store functionality or creating a mobile optimized website design as consumers are more willing to purchase from the site which is mobile-friendly.
You can choose these design patterns for your e-commerce website. Or you can install google analytics to analyze your customer’s behavior to boost your sales and in a way your brand image.