Tag: ecommerce website development

Why Responsive Web Design is a Small Business Must Have?


responsive website design
Responsive Web Design


As the internet evolves and technology advances, more and more people are accessing the internet from their smartphones than PC’s or laptops. It allows them to browse anything from news, images, checking emails, local café’s to their favorite websites and even do online shopping while stuck in a traffic jam.

If you run a small business, you should be very carefully when creating a website that meets your requirements. A site can reflect your image following the latest web design trends. Even the most of the organizations have realized the need for a responsive web design.

In fact, a recent study shows that over 80% of the population search for local businesses on their mobile phones.it is extremely important that the website is mobile-friendly. Therefore, one of the most important marketing goals for businesses today is to make themselves mobile.

What exactly a responsive web design mean?

Put simply, a responsive web design can be viewed exactly the same across a wide range of devices. This means that content, images, calls to action etc. are adjusted perfectly to fit properly on any mobile device, such as a tablet or smartphone. It basically prevents the user having to zoom in and out, and scroll the page from left to right which can be very frustrating experiences for any Web user.

The importance of responsive sites:

Better User Experience

The main reason for why responsive design is a small business must have – It improves the user experience. It allows users to easily read and navigate on your site.

However, Google has recently giving priority to mobile optimized sites. It is of no use if people can’t find you on google. Unfortunately, the most local searches are conducted on mobile devices.

Can Increase Conversion Rates – Responsive design has the ability to convert visitors into customers.

Easier to Manage – it is easier to manage only one SEO campaign if you have one mobile optimized site rather than a separate desktop and mobile site.

With a mobile optimized responsive website, you can stay ahead of Competition

From the above we have concluded that the future of the business seems to lie increasingly within tablet and smartphone use. Hope this article, help you to understand the importance of responsive web design for small businesses.


Website Design Company and SEO Services in Toronto

toronto web design company

The web design and SEO are the most critical part of any website.Only a professional firm can help you improve your brand image over the internet by creating a fully optimized site using famously noted tools.

We offer a wide range of web services in Toronto that includes website designing, custom WordPress development, web application development, E-commerce solutions and search engine optimization services.And focuses on the responsive layout so that website can easily fit on any screen size which is the top most requirement to be on top of Google’s search result page.To know more, visit this website

You can also found this article on – http://www.artipot.com/articles/1990316/web-design-toronto-seo-services.htm. 

Ecommerce Website Design Issues and How to Solve Them

ecommerce design issues

From the past few years, E-commerce has become a major tool for sales. No doubt it has a promising and bright future ahead. With the increase in internet sales, it grows enormously. Therefore, E-store owners are trying their best to create a user-friendly website by choosing an alternative design and modern techniques. But what if your customers’ encounters with some issues, it could lead them to leave the site without any major activity. Here are some issues related to your E-commerce web Design:


Price is the topmost thing for a customer when it comes to online purchasing as there are several other competitors in the market which are selling the same product at lower price than yours. You can avoid this problem by focusing on “deals of the day, week “or by providing some extra discount offers on weekends, festive seasons etc to satisfy them for future preference.

Hiding Contact Information

By providing the valid contact details you are assuring the customers that they are dealing with a reputed company and if they have any problem in future someone is there whom they can able to talk with and get the help. You must include a contact form on your website which consists an email id, phone no. to gain customers trust.

Product Description

Most of the customer queries are related to the lack of product description. Lack of information Makes a negative image on customers mind and will leave you in a state of doubt which affects the sale of your products and services. Providing all the details related to the products like size, colour, material type, the fabric used, size chart, weight etc will make a good impact on customers and help them to choose accordingly.

Inadequate Site Search engine

Your need to include a search feature on your website so that it will help customers to easily search any item on the same site instead of customizing their search result. It can be done by using appropriate keywords for a particular item and after that can be able to refine their results further based on certain criteria like price range, size, colour, brand etc.

Poor customer Service

If a customer is experiencing some problem and wants to contact with an e-store then there should be an option for them to contact with a concerned person who is handling or dealing with all these kind of issues. A solution to this is to allow them to fill a contact, query or a feedback form to build a trust factor among them. Place all the FAQs, where all the commonly asked questions are being answered

Lack of Payment Options

An e-store owner should focus on every individual who owns a credit or debit card and also who doesn’t have as in case if he or she wants to pay from its account directly. You should give as many as payment options, to increase their choices which indirectly improve company image and hold the customers for a longer period of time.

Require an account to order

Don’t force customers to sign up for an account before placing an order as it looks like a hurdle for them. Instead of this, look for a suitable option like saving your account information for the further order, check your order status, your saved items, credit points etc.

Poor shopping cart design, tiny product images, not including shipping charges, confusing navigation, not displaying their products are some other major issues which one should keep in mind while creating an eCommerce website Design. Dropping products into a database will not work unless they do a creative planning considering these issues and avoiding them as much as possible.