How Functional Animation Helps Improve User Experience

People are attracted to visual elements more frequently than content driven creatures. However, we can maximize this impact with the help of animation. The rotating objects and the animated images are like eye candy and bright elements that invoke a call to action and help your website stand ahead from its competitors.

As a result, more and more web designers are considering animation as a functional animation that improves user-experience. It is considered as an important tool to meet the user and business goals. Creating a good UX is no easy task, using animation in web design at the place as well as at the right time can help you achieve UX goals. Apply UI animations with a purpose; make sure they are meaningful and functional.

In this article, we’ll talk about the role of functional animation in UX design and see when to incorporate motion into a design. Before we start, know what Functional animation is? Including a subtle animation in UI design to improve the overall functionality of the website. It has very clear and logical purposes including:

• Reduce cognitive load
• Prevent change blindness
• Establish better recall in spatial relationships
VISUAL FEEDBACK ON USER ACTIONS

An interactive web design provides feedback which makes you feel like you’re interacting with real elements such as buttons and controls on the screen. Visual feedback informs users about results of an operation. For example, a shake animation can be used when a wrong password is entered.

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PURPOSE:
• Acknowledge that the system has received a user’s action.
• Confirm (or deny) a user’s action.
VISIBILITY OF SYSTEM STATUS

Visibility of system status is one of the important principles in user-interface design. Here you will able to understand the current status at any given time. For example – Data uploading and downloading processes are a great result of a functional animation.

Fun animation also distracts users from what's happening behind the scenes and helps makes them wait longer
PURPOSE:

Provide real-time notification of a current process, and enable the user to understand what is going on in the system easily.

VISUAL HINTS

A first time user may find it difficult to use a mobile app interface especially interfaces which contain unfamiliar or unique interactions. To help them use your UI, provide them a set of visual hints which drives their attention to the possible interactions.

Shutter animation in Apple iOS 6 camera app

For example, this functional animation can be found in the iOS camera app.

PURPOSES:

• Create necessary expectations by giving the user a clue of what is about to happen
• Help users orient themselves to the interface
• Tell users how they can interact with elements on the screen

NAVIGATIONAL TRANSITIONS

Navigational transitions are movements between different states in an app, from a high-level view to a detailed view. State changes often involve hard times for user, however using Functional animation you can help them through these moments of change.

The content and surface of each tab stays at the same level and the animation simply guides focus between views. Image credit: Behance /></a><sup class=

PURPOSES:

• Define the spatial relationship between screens and elements
• Avoid a surprising transition by helping users comprehend the change that has just happened in the page’s layout

BRANDING

Whereas the previous animations are quite logical, this one is full of emotions. There are hundreds of apps that offer same user experience but the one which people love must have established some emotional engagement with them.

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PURPOSES:

• Entertain users, bring fun to the design
• Create a signature of the product; help users relate to the product, increase a brand value.

Conclusion

Creating an animation which has utility only a half part .to be successful, one must build them naturally during a design process. When done correctly, animation can turn out to be a memorable experience for users.

Custom Website Design Toronto: Imediadesigns, is a leading web design and development resource located in Canada. We will ensure the best user experiences with everything we build.

7 UX Rules Every Designer Should Know

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“User- experience” is one of the basic web design terms that gets replaced by the term “user interface” as if two are the same but they are not. Some designers are making their job at risk while defining web design and UX roles. Even the clients find it difficult to understand how to navigate, interact with the web.

IF someone knows what to do exactly with the UX, he will definitely able to create the best design in the world. You can improve the usability of your website if you know a little about UX strategy. In this article, we will discover some golden UX rules to improve project’s usability.

1) UX IS NOT UI

Even if your client doesn’t understand the difference between these two terms “UX” and “UI”, you’ll have to explain that user interface refers to the actual system they interact with and User experience is about the emotions.

2) UX IS NOT JUST A “WEB THING”

Web design is just a small part of UX. Every painting you see, the product you use, and even place you go, also has UX. You could have a bad experience at a restaurant, and a good one while opening a gift. Creating a smooth navigating website is a different game than the offline design. Being a web designer, you must expand your knowledge and helps you see projects from a fresh perspective.

3) UX CREATES GOAL-DRIVEN DESIGN

Every designer has to deal with the client’s interference some way or other.This may not be the best way to solve the specific problem. Some designers want to work in their own way and won’t listen to any other ideas. They create a goal driven design for the most effective result. Focus on the link that needs more traffic.

4) UX SHOWCASES YOUR BRAND

Even if your colors come easily, type fits together, images looks stunning but none of it matches brand’s identity. A good UX design must reflect its brand identity, so it is necessary to build something that meets clients’ needs and goals.

5) IDENTIFY BEHAVIORAL TRIGGERS

Psychology is the most effective UX element. To give something Good, you must analyze user behavior that heavily affects conversion rate. Research how users’ behavior changes throughout the day, how user gives time to engage in the website.

6) ENCOURAGE SCROLLING

Most of the users prefer Scrolling over clicking. Allow user go deep into the site and spend more time – making them more likely to convert. That’s why some designers place their calls to action at the bottom of the page, where users have to scroll to get to them.

7) LET CONTENT DEFINE THE INTERACTION

UX is not only about the icons you placed or colors you choose. Almost everything you see on the website is content whether that’s writing, images, or videos. For a successful result, one must develop a content strategy.

Are you planning to redesign a site? – Following these golden rules, you will able to create a user-friendly website.

Imediadesigns, is a leading website design resource located in Canada. We will ensure the best user experiences with everything we build.

Tips to Attract the Younger Audience to your Website

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To a lot of businesses, the younger audience vote is important. Today’s youth are familiar with all the trends in the market. When it comes to online products or services, they want you to provide the exact description or deliver the product at their doors without defect or hassle.

So take this into consideration when determining how you want your website to be designed. The younger audience is far more tech-savvy than previous generations, and their values and patterns of browsing and using the web have converted.

Let’s see the tips how you can particularly construct a website that attracts the more youthful viewers.

1. Mobile Access is a Must

Cellular entry is incredibly most important – a speedy approach to access the valuable information and check out internet sites. So keep the mobile – user experience in mind when designing a website.

2. Maintain It Easy Silly

The younger iteration is busier than ever with state-of-the-art day closing dates and activities for the duration of the day. Don’t keep them waiting – be sure to give your content material and your website design in a digestible means that can be understood correct away

3. Focus on Showcasing Philanthropy

The X generation wants you to stand for a cause. Whether you stand for Breast cancer awareness and make a decision to position a banner on your website, or another act of philanthropy which you can consider of – it’s most important to broadcast that to your web page.

4. Have Warm, Inviting Undertones

They want to see content that is warm and sparks a reaction. Whether you make a decision to use a cat video someplace to your website, or to use language that’s a little more “cool and free”.

5. Pay Exact Attention to Social Media

How do we appeal to this younger viewers? For one, we pay special attention to social media. We linked our Instagram feed to our website, so we could make our young and net-savvy users a part of our content material procedure.

6. Utilize social media networks

For your corporation manufacturer to enchantment to younger audiences, you need to utilize social media networks. And not just any social media networks like Fb and Twitter, however as many channels as viable.

In order to get good results, you must consult a professional web design company who have a strong foundation in social media and help you attract more visitors to your website.

How to Build a Website using Google’s Material Design

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We have always wished to have a tool which can make our website development work a bit easier. Well, we are lucky finally Google has introduced a new tool called material design lite that will do most of the work for us.it has become a hot topic like flat design these days.

The tool contains a library of components that will make it easy to apply material design elements to standard old HTML, JavaScript, and CSS. You just need to pick some colors, customize a template and enjoy a Material experience.

Before we show you how to set up the basics, and where to go for the more advanced steps. Let’s know

Google Material Design Lite: What is Material Design?

Material design is a design language developed by Google, it acts as a guide for visual, motion, and interaction design across platforms and devices.

Understanding the principles of Material Design can help you laid out your website and app design in a flattened manner, with clean lines, an attractive color palette, and a noticeable lack of clutter. The whole design works well on mobile devices.

With Material Design, Google wants to bring uniformity to its UI on all platforms including the web, and not just Android. Google has its own Polymer Project which embraces material design throughout its Web components. In fact, Polymer Project played a key role in material design’s development and in the showcase of Material design concepts for the Web. However, Polymer project is still in early developer preview and not yet ready for production.

You can customize your own themes with a handy color picker, snag individual elements like cards, sliders, and menus, or just use one of their pre-built templates. The whole experience is not quite as turnkey as launching a site onSquarespace, but if you have a modicum of web programming knowledge, the code is simple to implement, and the design work has already been done for you.

Of course, the whole project does beg the question, does it make any sense for any person or company who is not Google to design a website in Material Design? While Material Design solves a major problem on Google’s Android smartphones from an interaction standpoint—it unites disparate software that’s trapped on very small and insulated pieces of hardware with predictable buttons, animations, and menus, so the end user benefits because they get a more familiar experience across apps—it doesn’t necessarily make sense in all web applications. For anyone browsing on an Android phone, a Material Design website is the natural extension of the Android experience. But what about desktop, where we’re already using third party browser controls to navigate, and then another layer of OSX or Windows OS interface is stacked on top of that? The underlying benefits of Material Design’s one interface to rule them all are lost in the noise of a desktop.

Google Material Design Lite: Showing your true colors

Material Design works with two main colors – the primary and accent – both of which you can change easily using the Customise and Preview tool on the site. Simply go to the top of the page, click on Customize (sic) and you’ll see a color wheel with a couple of tags containing the numbers one and two. As you might have already surmised, one is the primary color which will make up the borders of pages, menus, and such, while the two is for smaller elements like buttons. To change the selections just click on a relevant sector of the wheel and this will select a new primary, then click on another sector to choose an accent. You can do this as many times as you like until you’re happy with the selection. At the bottom of the page is a line of code which contains the color references. You’ll notice that it changes each time to alter the selections on the wheel. Once you’re happy with the colors you can simply copy the code into your CSS and now whenever you use a component from Material Design it will know the correct palette to use.

Canada Web Design TorontoiMediadesigns is the prominent website design company that make sure that every single customer of yours will have a smooth sailing experience on your website.

Beginner’s Guide to Conducting a UX Design Review

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The IT industry is devoted to the people who uses online products, services, and applications. Today every business considers building an online presence from a website which serves its purpose. A website has its strengths and weaknesses. Sometimes the user will become frustrated when not finding an information they need or not completing the task set up in their mind.

Most of the companies hire UX designers or a web design professionals to conduct a usability review. The usability review is taking the system and compare it to a list of “standard practices“. But if you have the knowledge, you can conduct UX review yourself.
In this post, we will let you understand the basics of a UX review and how you can run one yourself. We have to dig deeper and look at the functions and find solutions to improve website’s performance. There are no guaranteed successes, but most websites benefit from a UX review with a competent designer. Before we start let’s know:

What Is a UX Review?

A UX review is to study goals, objectives, and usability problems of a website and makes recommendations on how to fix them.

A scenario review.

A scenario includes the most common and important tasks that are crucial to the success of the system, think from user’s point of view. But everyone has different personas in order to evaluate the sites for their needs. So pick a site, pick a persona, pick a task and try to complete it.

A heuristic review.

While conducting UX reviews, go through the methodical sequence from a range of different sites and systems. Heuristic reviews enable us to measure against best standard practices across the board.

Best UX Review Tools.

User testing

Testing with real users is the best Review type for identifying issues or to fully understand the site or system in hand. We can then identify areas where the users run into problems. It allows us to get the direct feedback from the audience and discuss a number of different views and issues.

app-usability-testing

Hotjar

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It always good if you can learn about how people see your website. A heat mapping tool, like Hotjar, is vital for tracking user behaviors. An affordable tool which can work for any size business.

Verify

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The Verify is specifically made for UX review tests. You select from a handful of different tests, like A/B tests, heatmap tests, user behavior tests, and personal feedback tests. So that we can best improve the websites for the user. You can also read this post —http://imediadesigns.weebly.com/blog/combining-ux-design-and-psychology-to-change-user-behavior

Hope you understand what a UX review is and how it works. Now pick a website and get started.

Imediadesigns, is a leading website design resource located in Canada. We will ensure the best user experiences with everything we build.

The Future of Web Design Trends 2017

The end of 2016 is around the corner. The digital industry is growing very fast and with the continuous advancement in web technologies, it is becoming more competitive than ever. To make your business stand out, make sure your website is designed with the current web design trends. Being a developer you need to keep on learning and improving new skills to meet the expectations of your clients.

In this article, we will give you some insights of future web design trends for the year 2017.

1. Mobile First Design

Many of you are familiar with the term mobile-first design. As the name suggests, we must focus on the mobile devices first then move to the bigger ones. Nowadays, a website must be responsive to all screen types as the pure desktop website has been punished by Google. Google has provided a new online tool that is more informative than the old one.

A Test with the New Tool:

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2. Website Speed

Another most important thing which will surely buzz in 2017 is the website’s optimization for extremely fast loading times. Google has suggested a speed limit of 1.5 seconds for a website’s entire loading process to be completed.

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3. Interactive Story Telling

Though Interactive storytelling is very complex, But It offers a smooth website design experience to the user. Each scroll tells a story about the products and services it offers and changes the screen content.

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4. Micro Mini Interactions

The term microinteractions refers to the product interactions based on singular tasks such as pressing a button, setting an alarm, or clicking “Like”. Visiting Facebook or LinkedIn allows you to engage with dozens of microinteractions, most of which are invisible or too small to be noticeable.

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5. Handcrafted Illustrations

Native images have been trending for a while now. They cover the entire screen space, creating a unique visitor experience.it is highly recommended you use a Handmade, original illustrations which has a much higher recognition value, and clearly show where the future will head to.

Some Examples:

lighthouse-brewing-company

6. Widespread utilization of rapid prototyping tools

Rapid prototyping tools suchas, UXpin, Webflow, InVision and Marvel allow programmers to quickly create fidelity prototypes of sites and services to guide them create something aesthetic, all without writing a single line of code. Some allow you to design in the browser and even launch the website itself right from the tool.

7. Video

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Video backgrounds are getting more popular via premium themes available to purchase –if you belong to some industry it’s good to take a video yourself – as stock videos are quite expensive.

8. Centered and/or Split Content

Centered content is the most useful design trend these days. The main message is displayed in the center of the screen and creates a dramatic visual effect. Split content focuses on the content which has been divided into two areas, giving the designers more creative freedom.

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Conclusion

No doubt, you are going to see a lot of exciting things in the coming year 2017. Hopefully, this article helps you create a web design strategy based on these significant trends. If you think I have forgotten something, feel free to leave a comment in the section below.

iMedia Designs | is a Toronto web design company, also involves in creating e-commerce web design and development solutions to all type of businesses in Toronto.

Latest E-Commerce Web Design Trends

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Nowadays there is a tremendous development in the field of technology and this has made it compulsory for the ecommerce businesses to stay updated with the latest trends. Ecommerce can be generally compared to fashion as it is changing constantly and adopting the new trends by replacing or modifying the older trends. It has become very important for the ecommerce business to stay updated with the latest trends in order to sustain in the competition.

E-commerce web design trends to watch in 2016:

  • Understand the Customer Needs To Create a Perfect User Experience:

In order to create a perfect experience for the visitors, designers must understand what their customers will like to respond and the basic understanding of the customer psychology is essential to design and represent the message you wish your site to deliver.

  • Taking The Best or Right Approach:

You have seen that most of the websites you visit have some white space, then the following facts will help you:

  • According to a research, white space helps to increase the comprehension factor by approximately 20%.
  • Adding some white space gives emphasis to your CTAs
  • White space lets your visitors to breathe and use the website much better and easier.
  • Responsive design:

Nowadays Responsive Design is considered as a must have feature for any online business! It is important that your web design should be mobile friendly and also displayed easily on any device. It is due to the fact that there is an increasing trend towards browsing and shopping on high-resolution devices including TV’s.

  • Card-like layouts:

Card-like layout is one of the most popular and common pattern among all the e-commerce design patterns. Cards are a good way of organizing different services or products in a way that is pleased to eyes and also easy to use. And one of the best benefits of using a card-like layout is that it can be easily compatible with responsive design.

  • Motion animation:

It is one of the newest and the coolest trend in the ecommerce web design company. Since by using motion animation you grant your customers a lots of wonderful emotions and a shopping experience that they will never forget. This is very important for the several industries such as Fashion, gift shops, jewellery, etc.

  • Dynamic Product Search:

In 2016 more and more sites have started to use dynamic views that rely on the JavaScript and Ajax to change product search result page. This technique helps your customers in browsing your website more quickly and even they can search for a product. It is very much effective for the vendors having large amount of inventory.

 

iMedia Designs | is a Toronto web design company for B2B and B2C clients. It also offers cost   effective ecommerce web design and development services in Toronto.

Adaptive web design: Pros and Cons

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Since the Google shows favoritism towards mobile-friendly websites and improves their search engine result for those sites that are optimized for viewing on a mobile device. Many companies now considering a responsive design as a part of their business development process. Today, the most challenging task for web designers is to optimize website designs for each type of devices.

From last few years, one phrase is buzzing around in the IT industry – responsive web design. Every other individual prefers this to reach out target audiences across a range of devices, but that doesn’t mean that alternative approaches like adaptive design shouldn’t be considered.

In this article, we will look at the pros and cons of an adaptive web design.

What is adaptive web design?

Adaptive web design (AWD) aims to provide a better user experience by creating a website that is applicable to a different platforms and screens , hence improve performance. Different layouts created depending on the screen size being used by the website user. This means that if a user comes to a website on a mobile phone, it will display the mobile version of the website that has been designed specifically for that platform.

Pros of AWD:

Super-efficient page loads

Adaptive website improves the load time performance and overall user experience. This is because it transfers only those assets which are necessary for the specific device and optimizing images and multimedia content with the relevant screen resolution and size.

Same Experience for Everyone

Mobile users will experience different behavior from desktop users. However, everyone viewing your site will get the same experience.

Less Maintenance 

A single responsive web design can reduce the time you spend updating your multiple designs.

Reach the maximum mobile Audiences

This is the most effective step to improve your brand awareness, also considered as the most inclusive globally robust approach.

Everything is on One URL

Whether a desktop, mobile or smartphone users, all can view a page using one URL which can help improve its search engine rankings.

Cons of AWD

Website Performance

Loading images are the biggest concern when it comes to supporting an adaptive website.

Resource and budget heavy

It requires a large team of developers and budget to develop an adaptive website.

Complexity

The approach is bit complex and expensive compared to responsive design. It’s quite challenging to serve the purpose of trying to use one set of content on one URL.

For more information on our web design services in Toronto, contact IMediadesigns at +1-647-799-0657

Top Web Design Infographics you Should know

Looking for a new inspiration for your next web project? Infographics are taking the hype in the modern web world. It can turn the most boring data into the most comforting graphic. As visualization is the most effective way to convey thoughts to a majority of people. Webmasters around the world are considering it to improve their web presence.

People don’t want to waste their time reading a whole text instead they wish to get a full idea of the topic in a simple way. Infographics allow consuming tons of data in a short period of time. You can explore the latest information on new trends and techniques that relate to the programming, typography, templates and user-experience of web design. These visually pleasing infographics make complex topics easy to understand.

Have a look at some of the great web design infographics that are relevant to web designers or can be referred as a great source of information.

1. A-Z of typography terms

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2. How Do Colors Affect Purchases?

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3. Behind The Scenes Of The Web Design Project

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4 . Why Good Website Design Is So Important

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5. The Anatomy Of Effective Web Design

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6. Old SEO vs. New SEO

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7. Basic Elements of Flat Website Design

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8. Quick Start Guide To UX Design

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9.Top Website Design Canada

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We hope you enjoyed them a lot! If you think we’ve missed some good article or tools here, please leave a comment below. Thanks!

iMedia Designs | a Web Design company based in Toronto is an IT consulting firm offering strategy and web development services to support ecommerce infrastructure.

Benefits of Hiring a Web Design Company in Toronto

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There are several Web design companies in the market who are willing to fulfill your website and development needs. While hiring a single web designer may cost you less, but keep in mind a person has to do all the work. On the other hand, a professional firm has access to all the tools and resources necessary for building, maintaining and running a website.

Creating a simple website to represent your brand will not work until and unless you understand the key benefits of a web design.Having a unique website is the best way to expand your business and sell your wide range of products online easily and quickly. The quality of a website is the most important element for any business as well as for the visitors because a good quality website can significantly improve your sale and maintain the business in a level .Also, a visitor can find you easily on the internet without wasting time.

Here are some of the benefits of hiring a website designing company –

1. A Positive First Impression:

When a viewer visits your website, they form an opinion about your company and the business. The viewer makes an opinion in his mind after looking at your site within few seconds.

2. Compatibility With the Latest Mobile Technologies:

If you are not working for a web design company, so you must learn about the latest and upcoming technologies for mobile websites. The mobile technology is growing very fast. Every month IT industry creates and update mobile versions.

3. A Reliable Website:

If you designed your website yourself. So you will get an error message when you try to change anything. When the site is not developed by a professional, some issues will be created all the time.

4. Better designs:

When you use your web hosting company’s free website builder, you are using a pre-made template. Templates have two disadvantages. They tend to be basic designs and everybody can use the same one you did. The result is a boring website.

The customers get excited when they visit your site if you hire an experienced company with skills, also expect an original, clean design built with goals in mind.

5. Faster Website:

Most websites do not perform optimally as is. A website design company with experience is going to know the various useful plugins and 3rd party development tools to integrate into your website to provide speed and security. GT-Matrix is a popular testing tool, which will check the quality of your website’s coding. The Pingdom is also a great testing tool.

For more information on our web design in Toronto, services contact IMediadesigns at +1-647-799-0657