How Functional Animation Helps Improve User Experience

People are attracted to visual elements more frequently than content driven creatures. However, we can maximize this impact with the help of animation. The rotating objects and the animated images are like eye candy and bright elements that invoke a call to action and help your website stand ahead from its competitors.

As a result, more and more web designers are considering animation as a functional animation that improves user-experience. It is considered as an important tool to meet the user and business goals. Creating a good UX is no easy task, using animation in web design at the place as well as at the right time can help you achieve UX goals. Apply UI animations with a purpose; make sure they are meaningful and functional.

In this article, we’ll talk about the role of functional animation in UX design and see when to incorporate motion into a design. Before we start, know what Functional animation is? Including a subtle animation in UI design to improve the overall functionality of the website. It has very clear and logical purposes including:

• Reduce cognitive load
• Prevent change blindness
• Establish better recall in spatial relationships
VISUAL FEEDBACK ON USER ACTIONS

An interactive web design provides feedback which makes you feel like you’re interacting with real elements such as buttons and controls on the screen. Visual feedback informs users about results of an operation. For example, a shake animation can be used when a wrong password is entered.

funcanimation7

PURPOSE:
• Acknowledge that the system has received a user’s action.
• Confirm (or deny) a user’s action.
VISIBILITY OF SYSTEM STATUS

Visibility of system status is one of the important principles in user-interface design. Here you will able to understand the current status at any given time. For example – Data uploading and downloading processes are a great result of a functional animation.

Fun animation also distracts users from what's happening behind the scenes and helps makes them wait longer
PURPOSE:

Provide real-time notification of a current process, and enable the user to understand what is going on in the system easily.

VISUAL HINTS

A first time user may find it difficult to use a mobile app interface especially interfaces which contain unfamiliar or unique interactions. To help them use your UI, provide them a set of visual hints which drives their attention to the possible interactions.

Shutter animation in Apple iOS 6 camera app

For example, this functional animation can be found in the iOS camera app.

PURPOSES:

• Create necessary expectations by giving the user a clue of what is about to happen
• Help users orient themselves to the interface
• Tell users how they can interact with elements on the screen

NAVIGATIONAL TRANSITIONS

Navigational transitions are movements between different states in an app, from a high-level view to a detailed view. State changes often involve hard times for user, however using Functional animation you can help them through these moments of change.

The content and surface of each tab stays at the same level and the animation simply guides focus between views. Image credit: Behance /></a><sup class=

PURPOSES:

• Define the spatial relationship between screens and elements
• Avoid a surprising transition by helping users comprehend the change that has just happened in the page’s layout

BRANDING

Whereas the previous animations are quite logical, this one is full of emotions. There are hundreds of apps that offer same user experience but the one which people love must have established some emotional engagement with them.

brand-closeup-1
PURPOSES:

• Entertain users, bring fun to the design
• Create a signature of the product; help users relate to the product, increase a brand value.

Conclusion

Creating an animation which has utility only a half part .to be successful, one must build them naturally during a design process. When done correctly, animation can turn out to be a memorable experience for users.

Custom Website Design Toronto: Imediadesigns, is a leading web design and development resource located in Canada. We will ensure the best user experiences with everything we build.

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