Adaptive web design: Pros and Cons

adaptive-web-design-pros-and-cons

Since the Google shows favoritism towards mobile-friendly websites and improves their search engine result for those sites that are optimized for viewing on a mobile device. Many companies now considering a responsive design as a part of their business development process. Today, the most challenging task for web designers is to optimize website designs for each type of devices.

From last few years, one phrase is buzzing around in the IT industry – responsive web design. Every other individual prefers this to reach out target audiences across a range of devices, but that doesn’t mean that alternative approaches like adaptive design shouldn’t be considered.

In this article, we will look at the pros and cons of an adaptive web design.

What is adaptive web design?

Adaptive web design (AWD) aims to provide a better user experience by creating a website that is applicable to a different platforms and screens , hence improve performance. Different layouts created depending on the screen size being used by the website user. This means that if a user comes to a website on a mobile phone, it will display the mobile version of the website that has been designed specifically for that platform.

Pros of AWD:

Super-efficient page loads

Adaptive website improves the load time performance and overall user experience. This is because it transfers only those assets which are necessary for the specific device and optimizing images and multimedia content with the relevant screen resolution and size.

Same Experience for Everyone

Mobile users will experience different behavior from desktop users. However, everyone viewing your site will get the same experience.

Less Maintenance 

A single responsive web design can reduce the time you spend updating your multiple designs.

Reach the maximum mobile Audiences

This is the most effective step to improve your brand awareness, also considered as the most inclusive globally robust approach.

Everything is on One URL

Whether a desktop, mobile or smartphone users, all can view a page using one URL which can help improve its search engine rankings.

Cons of AWD

Website Performance

Loading images are the biggest concern when it comes to supporting an adaptive website.

Resource and budget heavy

It requires a large team of developers and budget to develop an adaptive website.

Complexity

The approach is bit complex and expensive compared to responsive design. It’s quite challenging to serve the purpose of trying to use one set of content on one URL.

For more information on our web design services in Toronto, contact IMediadesigns at +1-647-799-0657

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