The Five Golden Rules of Responsive Web Design


The responsive web design has taken the limelight ever since it is introduced by the Ethan Marcotte in 2010. The features it includes like fluid grids, flexible images and media queries has changed the way we designed websites quite differently.

Also, since the people are browsing the internet through their mobile phones, we are resizing our browser windows to improve the compatibility and functionality of our websites.

Being a part of web development industry, we often face different problems while producing different deliverables with the different design process. But based on these experiences, we are able to meet the requirements of RWD projects.

The most important thing when we talk about the website design is user-experience. User-experience can make or break your sales. Therefore, one must need to adapt to the responsive web in order to grow their business or improve web presence.

Responsive Web Design is now become a trend these days. Today we will consider some golden rules for creating a responsive website:

1. Design with real content

For a great design, you need to have a great idea of the content which will be displayed on your functional website. Don’t go for dummy texts like Lorem Ipsum to complete your design. Having a quality content will help you build reference wireframes and placing the navigation, footer and other secondary modules on the main body of the page.

2. Design ‘in-browser’

Another important factor for RWD is to reduce the use of flat visuals and Photoshop comps. The reason is they make the design looks like an art which is too perfect. The main concern here is to design a website which is compatible with multiple devices. Designing in-browser help you reducing the development time of building the website.

3. Develop a pattern library

Pattern library is becoming the norm for responsive websites, having all the elements on one page makes it easy for developers to test it conveniently.

4. Make it universally usable

Take different possible scenarios of what user will do when they first encounter your website. Test for the number of smartphones and tablet devices varying in screen sizes, resolutions, input types and so on. Make sure your design is adaptive to the surroundings it is being displayed on.

5. Keep performance in mind

User-experience is the most important thing for the success of any project. Therefore improving the website performance helps build the user’s trust. If your web page takes more than few seconds to load, you may lose your customers easily. Few things keep in mind:

  • Reduce the file size of your images
  • Cut the script
  • Serve content in small chunks

So from the above it is understood that nowadays websites are not just about the content, the colors used and the typography styles, we need to consider much more while designing a website. At IMediadesigns, you can avail the services of highly skilled web designers located in the Toronto area who will help you create a unique campaign following the current web standards.

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