Before we dig into the details, let us first look at the definition of the term “bounce rate”.
A bounce is defined as the single page visit and bounce rate is a percentage of single-page sessions on your website .Whenever a user visits on your page, spends some time on it and then exit the page, they are a bounce. Even the best blogs have a bounce rate 80%. So the question is why we are trying to decrease it.
Low bounce rate means more page views. Which means more user engagement on your site. On the other hand, high bounce rate is referred to a poor user experience. You can make use of Google Analytics to determine the bounce rate of your site
Today, everybody is familiar with the benefits and features of the most popular content management system that is WordPress. And as the web advance, every business organization want to develop a blog or a website to promote their product and services to the targeted customers.
Make sure that you use your bounce rate measure as a barometer of how smoothly your WordPress blog is working.
Today the biggest challenge is to find the best solutions to decrease the bounce rate of your client’s website.
Enhance User Experience
If users have a difficult time navigating through your website, you will surely get a high bounce rate. Luckily there are many ways to improve the user experience of your website design –
• Create Good Content
• Make your navigation intuitive
• Make your website mobile friendly
Improve your page loading speed – if you want the visitor to stick to your business, you need to make sure that your web pages load quickly.
You can compress your images and choose a lightweight theme in WordPress.
Update your outdated content
Don’t use pop-ups… unless you’re using Bounce Exchange
Write shorter paragraphs
Make your site search more prominent
Make your 404 page more useful
Reduce your broken links
Make all external links open in a new window
Invest in a great design
Make sure your website’s cross browser compatible
Avoid Flashy Pop-Ups
WordPress website development Toronto offers advanced web development services to develop a fully-fledged website.
Keep in mind, you need effective strategies to reduce the bounce rate as it doesn’t reduce overnight.You can also read this blog Ten Things Every WordPress Plugin Developer Should Know