As the internet evolves and technology advances, more and more people are accessing the internet from their smartphones than PC’s or laptops. It allows them to browse anything from news, images, checking emails, local café’s to their favorite websites and even do online shopping while stuck in a traffic jam.
If you run a small business, you should be very carefully when creating a website that meets your requirements. A site can reflect your image following the latest web design trends. Even the most of the organizations have realized the need for a responsive web design.
In fact, a recent study shows that over 80% of the population search for local businesses on their mobile phones.it is extremely important that the website is mobile-friendly. Therefore, one of the most important marketing goals for businesses today is to make themselves mobile.
What exactly a responsive web design mean?
Put simply, a responsive web design can be viewed exactly the same across a wide range of devices. This means that content, images, calls to action etc. are adjusted perfectly to fit properly on any mobile device, such as a tablet or smartphone. It basically prevents the user having to zoom in and out, and scroll the page from left to right which can be very frustrating experiences for any Web user.
The importance of responsive sites:
Better User Experience
The main reason for why responsive design is a small business must have – It improves the user experience. It allows users to easily read and navigate on your site.
However, Google has recently giving priority to mobile optimized sites. It is of no use if people can’t find you on google. Unfortunately, the most local searches are conducted on mobile devices.
Can Increase Conversion Rates – Responsive design has the ability to convert visitors into customers.
Easier to Manage – it is easier to manage only one SEO campaign if you have one mobile optimized site rather than a separate desktop and mobile site.
With a mobile optimized responsive website, you can stay ahead of Competition
From the above we have concluded that the future of the business seems to lie increasingly within tablet and smartphone use. Hope this article, help you to understand the importance of responsive web design for small businesses.