When people shop on their mobile phones they expect an experience similar to or better than the one at a physical store.
As more and more people are using smartphones for accessing the web for activities like browsing their favorite sites, banking, playing games, shopping, and purchasing. As a designer, we need to create mobile optimized sites to attract as many users as we wanted to shop for our products or services. Also, if your site is not mobile-friendly, Google’s search engine ranking will suffer.
If you want more traffic or boost sales for your e-commerce store you must adopt these design patterns or techniques to meet the expectations and improve your site’s functionality. The Recent research stated that people are 67% more likely to convert if a website they’ve reached on their phone is mobile-friendly.
In this article, we’ll look at some design patterns and web development approaches used for mobile e-commerce functionality, includes the following:
• Home pages,
• Site-wide navigation,
• Suggested search,
• Search results,
• Search filtering and sorting,
• Product pages,
• Photo galleries,
• Shopping carts,
• Checking out with an account or as a guest,
Design your home page with less textual content and help your customers to find what they are looking for. Display the promotions or discounts you offer. Single column pattern displaying products, a list of links to specific website areas, availability of search options are common design patterns that work favorably.
Though there are several ways to design the menu but having navigation menus in the header section to easily move from one part of the site to other without having to return to the home page. Many large e-commerce websites balance the visual design of the navigation with the information displayed on the website.
Suggested search or you can say autocomplete display the potential results as soon as a shopper has typed their query for this you can use the auto-suggest a pattern that depends on the search engine technology.
There are two most commonly used pattern on mobile e-commerce websites table display and grid display. You can also allow shoppers to switch between the two views.
Common interface patterns for sorting are buttons and <select> menus.
This enables the users to filter their results based on one or more attributes, like color, brand, and size. Common interface patterns for displaying filtering options are <select>menus, drop-down lists, and accordion displays.
Pages where you can showcase all of your products in detail. It includes two approaches one long page showing all products with information or a page with a collection of patterns such as accordions, tabs, and photo galleries.
Use table pattern for shopping cart products. Also, offer other functionality, such as, to remove or add products, to save a product to a favorites or wish list, apply coupons, change the shipping address and so on.
Limiting the initial checkout screen to two choices could improve conversions.
Due to the increase in internet sales, e-commerce store owners are continuously working on improving their online store functionality or creating a mobile optimized website design as consumers are more willing to purchase from the site which is mobile-friendly.
You can choose these design patterns for your e-commerce website. Or you can install google analytics to analyze your customer’s behavior to boost your sales and in a way your brand image.