How Colour and Brand Image Affect Consumer Purchase Tendency

Colour and Brand Image

Research suggests that 93% of shoppers base their decision on whether or not to buy a product based on the appearance of the company logo, brand or product packaging. Furthermore, colour can increase brand recognition up to 80% and that is a very important point to consider for eCommerce website design. Think of McDonald’s — one of the world’s most internationally recognized brand. The first thing that comes to mind is the red and yellow golden arches. Another company, FedEx uses orange and purple for their air deliveries as well as orange and green for their land deliveries. A memorable logo creates a memorable brand.

References:

https://precisionintermedia.com/color

http://www.colormatters.com/color-and-marketing/color-and-branding

https://www.imediadesigns.ca/2015/09/23/how-colour-and-brand-image/

You can find more information at iMedia Designs, which specialized in eCommerce website design, Content Management Systems, WordPress, Magento web design services and Search Engine Optimization.

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